西安曲江新区视觉形象识别系统的设计研究

发布时间：2018-07-27 19:00

【摘要】：一个城市的形象不是公众对城市物质环境的简单的直观印象，而是对城市的自然环境、经济环境、人文因素等多方面上感性与理性认知的综合。当前，我国已进入城市高速发展的时期，城市形象的塑造成为打造城市品牌及树立城市特色的重要手段。在经济飞速发展的今天，城市与城市之间在各个方面的竞争越来越激烈。怎样突出城市的形象以及提高城市的可识别性已成为现今我国学术界、政府部门高度重视的问题。在资讯爆炸的今天，只有树立独具特色的城市视觉形象识别系统，才能为城市的发展拓展广阔空间。一座城市与其他城市相区别的重要方面是在视觉上，，因此在城市形象识别建设过程中，视觉识别系统的构建是不可或缺的重要环节。本论文从城市的公共设施造型系统、城市识别导向系统、城市户外广告等识别系统要素出发，对西安市曲江新区视觉识别系统进行了技术层面和艺术层面的分析，结果显示该系统具有稳定性和统一性，彰显出了曲江新区的特色，通过借鉴企业形象的设计原理和国内外先进的城市建设思路，成功地把唐朝文化融入到现代城市的建设中，并将其延伸至城市形象设计的过程。本文在西安曲江新区现有的视觉识别系统的基础上，对西安市曲江新区的城市形象视觉识别系统的构建进行定位，并对西安市曲江新区视觉形象的识别系统构建方法作出理论总结，为设计建立出一套更具有人性化的、突出西安曲江新区个性的、有内涵的视觉形象识别系统作出了尝试性探索，对其它有地域性特色的城市建设提供建议和参考。
[Abstract]:The image of a city is not a simple visual impression of the material environment of a city, but a synthesis of perceptual and rational cognition of the natural environment, economic environment and humanistic factors of the city. At present, our country has entered the period of rapid development of cities, the shaping of city image has become an important means of building city brand and setting up city characteristics. With the rapid development of economy, the competition between cities is becoming more and more fierce. How to highlight the image of the city and improve the recognition of the city has become a problem attached great importance to by academic circles and government departments in our country. In today's information explosion, only by setting up a unique city visual image recognition system, can the development of the city expand a wide space. The important aspect of the difference between a city and other cities is in the visual aspect, so in the process of city image recognition construction, the construction of visual recognition system is an indispensable important link. This paper analyzes the visual recognition system of Qujiang New District of Xi'an from the aspects of public facilities modeling system, urban identification guidance system, urban outdoor advertising and other identification system elements. The results show that the system has stability and unity, and highlights the characteristics of Qujiang New District. By referring to the design principle of enterprise image and advanced urban construction ideas at home and abroad, the Tang Dynasty culture has been successfully integrated into the construction of modern cities. And extend it to the process of city image design. On the basis of the existing vision recognition system in Xi'an Qujiang New District, this paper aims to locate the construction of the city image visual recognition system in Xi'an Qujiang New District. It also summarizes the construction method of visual image recognition system in Qujiang New District, Xi'an City, and sets up a set of more humanized, outstanding personality in Xi'an Qujiang New area. The visual image recognition system with connotation has made the tentative exploration, and provides the suggestion and the reference to the other regional characteristic city construction.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524

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