关于Flash互动广告中鼠标交互的情感设计
发布时间：2018-07-27 19:06
【摘要】：Flash互动广告是一种运用多媒体技术创建的具有交互功能的网络广告形式,鼠标交互是Flash互动广告中的常用交互方式,用户通过对鼠标视觉形态,鼠标单击、滑过、拖动等交互行为,叙事的交互事件等进行认知体验,感受多维的视觉、情感变化。同时鼠标与交互事件的体验设计、鼠标与网络结构的情境设计,加强用户与广告的双向互动,提升互动广告的感染力。
[Abstract]:Flash interactive advertising is a form of interactive network advertising created by multimedia technology. Mouse interaction is a common interactive mode in Flash interactive advertising. The user has a cognitive experience through the interactive behavior of mouse vision, mouse clicks, slips, dragging and so on. At the same time, the experience design of the mouse and interactive events, the context design of the mouse and the network structure, the two-way interaction between the user and the advertisement, and the enhancement of the appeal of the interactive advertising.
【作者单位】： 华南农业大学艺术学院;
【基金】：教育部人文社会科学研究2006年度规划项目“数字图形学——数字化环境下的图形艺术与视觉传播研究”(06JA760015)
【分类号】：TP334.2
，
本文编号：2148856
[Abstract]:Flash interactive advertising is a form of interactive network advertising created by multimedia technology. Mouse interaction is a common interactive mode in Flash interactive advertising. The user has a cognitive experience through the interactive behavior of mouse vision, mouse clicks, slips, dragging and so on. At the same time, the experience design of the mouse and interactive events, the context design of the mouse and the network structure, the two-way interaction between the user and the advertisement, and the enhancement of the appeal of the interactive advertising.
【作者单位】： 华南农业大学艺术学院;
【基金】：教育部人文社会科学研究2006年度规划项目“数字图形学——数字化环境下的图形艺术与视觉传播研究”(06JA760015)
【分类号】：TP334.2
，
本文编号：2148856
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