网络广告的设计伦理研究
发布时间：2018-07-31 05:41
【摘要】：随着网络广告的迅速发展,与伦理相关的问题不断出现。主要原因是因为广告客户和设计师受到商业利益的驱使,造成低俗、.虚假、反社会道德的网络广告层出不穷。加之法律法规的不完善、网络媒体监管不力等原因,使得以上问题越来越严重。在这种局面下,网络广告中的伦理规范显得极为重要。本文希望通过对网络广告设计伦理的研究,提高受众对设计伦理相关问题的意识,关注设计伦理的思想,维护健康有序的网络环境。同时,提醒设计师在网络广告设计过程中,要有社会责任感,要以积极的思想引导受众,把健康的理念注入设计作品中。对网络广告设计伦理的研究无论是对于实践上还是理论上都有着及其重要的积极意义,这一理论的研究能够帮助设计师建立正确的道理标准和设计伦理。 本文是从多角度、多学科对网络广告设计伦理进行研究。着重分析了网络广告设计伦理的失衡现状及表现,并提出了网络广告伦理失衡问题的解决方法。同时,针对全球化背景下的网络广告伦理展开了新思考。
[Abstract]:With the rapid development of online advertising, ethical issues continue to appear. The main reason is that advertisers and designers are driven by commercial interests, resulting in vulgarity. False, anti-social moral network ads emerge in endlessly. In addition, the imperfect laws and regulations, network media supervision and other reasons, make the above problem more and more serious. In this situation, the ethical norms in network advertising appear to be extremely important. This paper hopes to improve the audience's awareness of design ethics, pay attention to design ethics and maintain a healthy and orderly network environment through the research of network advertising design ethics. At the same time, it reminds designers to have a sense of social responsibility in the process of online advertising design, to guide the audience with positive ideas, and to inject healthy ideas into the design works. The research on the ethics of online advertising design is of great significance both in practice and in theory. The research of this theory can help designers to establish the correct standard of truth and design ethics. This article is from the multi-angle, the multi-discipline carries on the research to the network advertisement design ethics. This paper analyzes the current situation and manifestation of the ethics imbalance of network advertisement design, and puts forward the solution to the problem of network advertisement ethics imbalance. At the same time, in view of the globalization background network advertisement ethics has launched the new thought.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3;B82-05
本文编号：2154601
[Abstract]:With the rapid development of online advertising, ethical issues continue to appear. The main reason is that advertisers and designers are driven by commercial interests, resulting in vulgarity. False, anti-social moral network ads emerge in endlessly. In addition, the imperfect laws and regulations, network media supervision and other reasons, make the above problem more and more serious. In this situation, the ethical norms in network advertising appear to be extremely important. This paper hopes to improve the audience's awareness of design ethics, pay attention to design ethics and maintain a healthy and orderly network environment through the research of network advertising design ethics. At the same time, it reminds designers to have a sense of social responsibility in the process of online advertising design, to guide the audience with positive ideas, and to inject healthy ideas into the design works. The research on the ethics of online advertising design is of great significance both in practice and in theory. The research of this theory can help designers to establish the correct standard of truth and design ethics. This article is from the multi-angle, the multi-discipline carries on the research to the network advertisement design ethics. This paper analyzes the current situation and manifestation of the ethics imbalance of network advertisement design, and puts forward the solution to the problem of network advertisement ethics imbalance. At the same time, in view of the globalization background network advertisement ethics has launched the new thought.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3;B82-05
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