解构汉字在平面广告中的运用研究
发布时间：2018-07-31 06:15
【摘要】：“汉字”对每一位设计从业者而言都是充满诱惑的两个字,无数设计从业者都会将自己设计语言的探索寄托于汉字之上,那么又是什么造就了汉字的博大精深与诱惑,什么又让汉字在平面广告中折射了绚丽的风采。笔者觉得可以在两个方面进行解读。首先是文化载体角度,其次就是汉字灵活性与创新性的发展。本课题意在研究解构汉字在平面广告中的表现形式与设计规律,结合毕业设计,熟悉、认识、解析汉字,通过实验来探索汉字解构的设计实践手法,对解构汉字在平面广告设计中的创作流程、创意来源、汉字结构、笔画及分类逐一进行剖析,理论与实践相结合,对汉字的造型结构进行新的变化与创意,开创属于汉字本身在平面广告中的设计美学。
[Abstract]:"Chinese character" for every design practitioner is full of temptation two words, countless design practitioners will rely on their own design language exploration on the Chinese character, and what makes the Chinese character profound and alluring, What makes the Chinese characters in the print advertising reflected the gorgeous demeanour. I think can be interpreted in two aspects. The first is the angle of cultural carrier, and the second is the development of flexibility and innovation of Chinese characters. The purpose of this subject is to study the expression and design law of deconstructed Chinese characters in print advertising, combining graduation design, familiarity, understanding and analysis of Chinese characters, and exploring the design practice of deconstruction of Chinese characters through experiments. This paper analyzes the creation process, creative source, Chinese character structure, stroke and classification of deconstructed Chinese characters in graphic advertising design one by one, combines theory with practice, and carries on new changes and originality to the modeling structure of Chinese characters. To create the design aesthetics of Chinese characters in print advertising.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.3
，
本文编号：2154684
[Abstract]:"Chinese character" for every design practitioner is full of temptation two words, countless design practitioners will rely on their own design language exploration on the Chinese character, and what makes the Chinese character profound and alluring, What makes the Chinese characters in the print advertising reflected the gorgeous demeanour. I think can be interpreted in two aspects. The first is the angle of cultural carrier, and the second is the development of flexibility and innovation of Chinese characters. The purpose of this subject is to study the expression and design law of deconstructed Chinese characters in print advertising, combining graduation design, familiarity, understanding and analysis of Chinese characters, and exploring the design practice of deconstruction of Chinese characters through experiments. This paper analyzes the creation process, creative source, Chinese character structure, stroke and classification of deconstructed Chinese characters in graphic advertising design one by one, combines theory with practice, and carries on new changes and originality to the modeling structure of Chinese characters. To create the design aesthetics of Chinese characters in print advertising.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.3
，
本文编号：2154684
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