数字合成型广告剪辑合成的艺术再创造
发布时间：2018-08-03 19:31
【摘要】： 数字合成型广告所要达到的是现实生活中不可能实现的视觉效果,其总体节奏构成和最后的生命往往取决于剪辑台上的艺术再创作。 本文采用理论和实践相结合的方法,对数字合成型广告剪辑合成的艺术再创造进行论证分析。全文分四个主要部分: 第一部分,数字合成型广告的特点决定了剪辑合成的必要性。 第二部分,剪辑合成的创造性思维开始于创意阶段,继续于拍摄时刻,完成于剪辑合成过程本身。 第三部分,以具体的广告实例,进一步论证剪辑合成的艺术再创造力。 结论:剪辑合成作为一种创造性思维,贯穿于数字合成型广告创作的始终,作为创作的最后一关,起艺术再创造的关键作用。轻视它,轻则降低品质,重则前功尽弃。
[Abstract]:Digital synthetic advertising is to achieve a visual effect that can not be realized in real life. Its overall rhythmic composition and final life often depend on the artistic re-creation on the editing stage. This paper uses the method of combining theory and practice to demonstrate and analyze the artistic re-creation of digital synthetic advertisement clip composition. This paper is divided into four main parts: the first part, the characteristics of digital synthetic advertising determine the necessity of editing synthesis. In the second part, the creative thinking of clip synthesis begins at the creative stage and continues at the filming time. The third part, with the concrete advertisement example, further demonstrates the clip synthesis art re-creativity. Conclusion: as a kind of creative thinking, clip synthesis runs through the creation of digital synthetic advertising and plays a key role in artistic re-creation. Despise it, light will reduce the quality, heavy work is wasted.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3
本文编号：2162782
[Abstract]:Digital synthetic advertising is to achieve a visual effect that can not be realized in real life. Its overall rhythmic composition and final life often depend on the artistic re-creation on the editing stage. This paper uses the method of combining theory and practice to demonstrate and analyze the artistic re-creation of digital synthetic advertisement clip composition. This paper is divided into four main parts: the first part, the characteristics of digital synthetic advertising determine the necessity of editing synthesis. In the second part, the creative thinking of clip synthesis begins at the creative stage and continues at the filming time. The third part, with the concrete advertisement example, further demonstrates the clip synthesis art re-creativity. Conclusion: as a kind of creative thinking, clip synthesis runs through the creation of digital synthetic advertising and plays a key role in artistic re-creation. Despise it, light will reduce the quality, heavy work is wasted.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3
【引证文献】
相关硕士学位论文 前1条
1 任盈盈;数码摄影在平面设计中应用的发展趋势[D];西北大学;2012年
，本文编号：2162782
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