平面广告视觉语言编码与创意设计关系研究
发布时间：2018-08-03 20:17
【摘要】： 课题从平面广告视觉符号编码入手,通过对传统视觉语言观念反思,进行视觉符号语言特性及与文字语言符号的比较研究,进而论证视觉符号所具有的语言性组织结构特征。通过视觉符号语言结构空间模型研究,探讨符号与符号组合中内在结构规律和层次关系,提出视觉符号语素组合编码形成语言化类比语法修辞的核心观点,并通过具体案例揭示其视觉语言编码和创意的深层原理与关系。该研究可以作为创作和解读艺术的新的视角,重新反思和理解视觉设计艺术与文化的紧密关系,并通过方法论的导入与实践,探索平面广告设计艺术表达新的途径和思路。
[Abstract]:This paper starts with the coding of visual symbols in print advertising, through reflection on the traditional concepts of visual language, makes a comparative study of the language characteristics of visual symbols and characters, and then demonstrates the characteristics of linguistic organization structure of visual symbols. Based on the study of the spatial model of the structure of visual symbol language, this paper probes into the inherent structural law and hierarchical relationship in the combination of symbols and symbols, and puts forward the core point of view that the combination coding of visual symbols morpheme forms the rhetoric of linguistic analogical grammar. And through specific cases to reveal its visual language coding and creative deep principles and relationships. This study can be used as a new angle of view for creation and interpretation of art, rethinking and understanding the close relationship between visual design art and culture, and exploring new ways and ideas of artistic expression of graphic advertising design through the introduction and practice of methodology.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J524.3
本文编号：2162887
[Abstract]:This paper starts with the coding of visual symbols in print advertising, through reflection on the traditional concepts of visual language, makes a comparative study of the language characteristics of visual symbols and characters, and then demonstrates the characteristics of linguistic organization structure of visual symbols. Based on the study of the spatial model of the structure of visual symbol language, this paper probes into the inherent structural law and hierarchical relationship in the combination of symbols and symbols, and puts forward the core point of view that the combination coding of visual symbols morpheme forms the rhetoric of linguistic analogical grammar. And through specific cases to reveal its visual language coding and creative deep principles and relationships. This study can be used as a new angle of view for creation and interpretation of art, rethinking and understanding the close relationship between visual design art and culture, and exploring new ways and ideas of artistic expression of graphic advertising design through the introduction and practice of methodology.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J524.3
【引证文献】
相关硕士学位论文 前1条
1 王岩;平面广告设计中异化经典形象图形创意研究[D];苏州大学;2010年
，本文编号：2162887
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