论商业摄影在平面设计中的重要性

发布时间：2018-08-03 20:46

【摘要】：随着现代经济和信息产业的高速发展,消费市场竞争愈加激烈。平面设计凭借其特有的图形图像元素,与纯文案、符号相比,在视觉传达上占有绝对优势,因而成为商业广告宣传的最佳选择。构成平面设计的元素包括文字、色彩、图像三大类,其中摄影作品作为图像的一种视觉表现,较其他构成元素有着明显优势,例如获取简单、便于处理、容易复制。平面设计的用途也十分广泛,包括商业宣传、公益传播、产品展示等。本文将着重讨论具有商业性质的摄影,即商业摄影在平面设计中的重要性。文章首先概述摄影发展史及分类,从而引申出商业摄影的概念；接着对平面设计相关内容进行展开;再从商业摄影的目的及其技术手段对平面设计的优势谈起,寻找二者的交叉点,即商业摄影和平面设计的融合；再以此交叉点作为探讨二者关系依存的起点,从商业摄影的多种特性和它在平面设计中的应用方法,深入分析其在平面设计中的重要性。鉴于对相关课题文献的研读,本文创新性的从现代商业摄影的角度切入,研究商业摄影在平面设计中的优越性。同时,通过多个平面设计作品的力证,尝试多角度的研究商业摄影如何在平面设计中应用,寻找两者融合的最佳手段,将商业摄影在平面设计中的作用尽可能放大,使两者的结合更加紧密,相得益彰。
[Abstract]:With the rapid development of modern economy and information industry, the competition in consumer market is becoming more and more fierce. Graphic design with its unique graphic and image elements, compared with pure text, symbols, in the visual communication has an absolute advantage, so it has become the best choice for commercial advertising. The elements of graphic design consist of three categories: text, color and image. As a visual representation of images, photographic works have obvious advantages over other elements, such as easy to obtain, easy to process and easy to copy. Graphic design is also used in a wide range of uses, including commercial publicity, public interest communication, product display and so on. This paper focuses on the importance of commercial photography in graphic design. This paper first summarizes the history and classification of photography, thus extending the concept of commercial photography; then carries out the related contents of graphic design; then discusses the advantages of graphic design from the purpose and technical means of commercial photography. Looking for the intersection point of the two, that is, the fusion of commercial photography and graphic design, and then taking the intersection point as the starting point to discuss the dependence of the two, from the various characteristics of commercial photography and its application methods in graphic design, Deeply analyze its importance in graphic design. In view of the study of related literature, this paper innovatively studies the superiority of commercial photography in graphic design from the perspective of modern commercial photography. At the same time, through the proof of many graphic design works, try to study how to apply commercial photography in graphic design, find the best means to combine the two, and enlarge the function of commercial photography in graphic design as far as possible. Make the combination of the two closer and more mutually reinforcing.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J51

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