报纸定位与新闻呈现差异化关系的研究
发布时间：2018-08-04 18:01
【摘要】：都市报的读者群,近几年来,不仅受到网络的瓜分,而且,同城之间的竞争也越来越激烈。竞争的进程中,很多省会城市都先后出现了“百报一版”的新闻同质化现象。 而杭州的四家都市报在进行竞争时,却跳出了同质化的误区,从报纸的定位、报纸的内容、报纸的版面设计、报纸的发行方式及广告、报纸的服务方式等方面来突出自己的某些特征,寻找符合自己优势的市场,分别以不同的读者为服务对象,并通过各自的特色编织自己的读者网络,以此和对手进行差异化竞争。 本研究将以在国内省会城市中,同城纸媒的新闻差异化态势基本成型的杭州都市报群为研究对象,对该报群的新闻差异化(包括信息量、本地新闻内容、本地新闻地域性特征、各类消息所占比例、版面编排方法、策划专栏、专刊、周末版设置等方面)进行文本的梳理分析。通过实证研究发现,新闻差异化是都市报媒体定位的外在表征和结果,其实质是媒体定位不同,媒体定位的初衷通过新闻差异化得以实施,并体现于新闻操作的每个细枝末节。本研究将通过差异化新闻的实例证明,媒体定位与新闻差异化之间是怎样一种因果关系。用事实论证总结出,同城报群的发展,将沿着一条怎样的新闻操作路子向前推进。
[Abstract]:In recent years, the readers of metropolitan newspaper are not only divided up by the network, but also the competition between cities is becoming more and more fierce. In the process of competition, many provincial capitals have appeared the news homogeneity phenomenon. While the four metropolitan newspapers in Hangzhou are competing, they have jumped out of the mistake of homogeneity, from the position of the newspaper, the content of the newspaper, the layout of the newspaper, the distribution method and the advertisement of the newspaper. The service way of newspapers and other aspects to highlight some of their own characteristics, to find a market in line with their own advantages, to serve different readers, and through their own characteristics to weave their own network of readers, In order to compete with the competition for differentiation. This study will take the Hangzhou Metropolitan News Group, which is basically shaped by the news differentiation situation of the same city media in the capital cities of China, as the research object, and make a study of the news differentiation (including the amount of information, the local news content, the regional characteristics of the local news) of this newspaper group. Percentage of all kinds of news, layout method, planning column, special issue, weekend edition, etc.) combing and analyzing the text. Through the empirical study, it is found that news differentiation is the external representation and result of the media positioning of the city newspaper, and its essence is that the media positioning is different. The original intention of the media positioning is implemented through the news differentiation, and it is embodied in every detail of the news operation. This study will prove the causality between media orientation and news differentiation through examples of differentiated news. It is concluded with the facts that the development of the same city newspaper group will advance along the way of news operation.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G216.2
本文编号：2164667
[Abstract]:In recent years, the readers of metropolitan newspaper are not only divided up by the network, but also the competition between cities is becoming more and more fierce. In the process of competition, many provincial capitals have appeared the news homogeneity phenomenon. While the four metropolitan newspapers in Hangzhou are competing, they have jumped out of the mistake of homogeneity, from the position of the newspaper, the content of the newspaper, the layout of the newspaper, the distribution method and the advertisement of the newspaper. The service way of newspapers and other aspects to highlight some of their own characteristics, to find a market in line with their own advantages, to serve different readers, and through their own characteristics to weave their own network of readers, In order to compete with the competition for differentiation. This study will take the Hangzhou Metropolitan News Group, which is basically shaped by the news differentiation situation of the same city media in the capital cities of China, as the research object, and make a study of the news differentiation (including the amount of information, the local news content, the regional characteristics of the local news) of this newspaper group. Percentage of all kinds of news, layout method, planning column, special issue, weekend edition, etc.) combing and analyzing the text. Through the empirical study, it is found that news differentiation is the external representation and result of the media positioning of the city newspaper, and its essence is that the media positioning is different. The original intention of the media positioning is implemented through the news differentiation, and it is embodied in every detail of the news operation. This study will prove the causality between media orientation and news differentiation through examples of differentiated news. It is concluded with the facts that the development of the same city newspaper group will advance along the way of news operation.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G216.2
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