新中国宣传画创作研究
发布时间：2018-08-07 21:08
【摘要】：如今，在人们目之所及的地方，比如城市广场的广告栏、通往机场的“高炮”广告柱、楼宇的电梯入口及轿厢内、地铁站台的墙壁、公交系统的车厢……“户外广告”总是扑面而来，触动着人们的消费神经。研究者们已经注意到，从上个世纪初以月份牌为主的商业招贴，如何在新中国成立后慢慢转变成为政治服务的宣传画，又如何在运动减弱、经济起飞的年代转向商品宣传画，，这些户外张贴的商品宣传画曾经存在短暂的辉煌，而当媒体的更替让它们失去附着之后，广告如何以新的姿态出现在报纸、杂志、广播、电视四种大众媒体中。 很长一段时间，关于新中国宣传画的研究基本上都停留在历史的梳理方面，创作角度的研究廖若晨星。本文对新中国宣传画创作的研究建立在艺术创作的内容、形式、创作者、接受者的框架上。第一章研究新中国宣传画主题与形象的确立，分别从国家意志的显现、命题式创作、人物形象的确立三个方面展开；第二章研究新中国宣传画的创作形式与表现，分别从简明有力的标题、聚焦明确的画面、直观形象的表达、多样化的创作手法四个方面展开；第三章研究新中国宣传画的作者、受众与传播途径，作者研究从新中国宣传画创作队伍的构成，苏联、波兰、罗马尼亚等国家宣传画对中国画家的影响，一个有代表性的中国宣传画创作群体三方面展开。受众研究从新中国宣传画的受众主体是人民大众、人民大众接受的心理特征、人民大众对宣传画的接受与反馈三个方面展开。传播途径研究概括了新中国宣传画传播的四种主要途径。 本文的研究旨在为如今的宣传画与广告创作提供一些借鉴价值，并且希望引起人们思考：如今，我们如何用宣传画（或曰“招贴”、“海报”），或者随着时代的发展、科技的进展出现的宣传影片、在互联网上传播的数字影像等，来塑造国家和公民的形象、传播主流价值观？如何让老百姓更容易接受、收到较好的传播效果？或者更广泛地说，当今时代的艺术该如何担负宣传的责任，解决好以上的问题？
[Abstract]:Today, in places as far as people can see, such as the advertising bar in the city square, the "anti-aircraft gun" advertising post leading to the airport, the elevator entrance and the car in the building, the walls of the subway platform, and the carriages of the public transport system. "Outdoor advertising" is always coming, touching people's consumer nerves. Researchers have noticed how business posters, which were dominated by monthly signs at the beginning of the last century, have slowly turned into posters for political services after the founding of New China, and how they have shifted to commodity posters in times of weakening movement and economic take-off. There was a brief splendor in these outdoor posters, but when the media lost their attachment, the ads appeared in four kinds of mass media: newspapers, magazines, radio and television. For a long time, the study of New China posters basically stayed in the history of combing, the creative angle of research Liao Ruoxing. The research of this paper is based on the framework of the content, form, creator and receiver of the artistic creation. The first chapter studies the establishment of the theme and image of the new China posters, respectively from the national will of the manifestation, propositional creation, the establishment of the character image, the second chapter studies the new China propaganda painting creation form and performance, Respectively from the concise and powerful title, focusing on the clear picture, the expression of visual image, the variety of creative techniques. Chapter three studies the author, audience and communication channels of New China posters. The author studies the composition of the creative team of the new Chinese posters, the influence of the Soviet Union, Poland, Romania and other countries on Chinese painters, and a representative group of Chinese posters. The audience research is carried out from three aspects: the main body of the audience of the posters in New China is the masses, the psychological characteristics accepted by the masses, and the acceptance and feedback of the posters by the masses of the people. The study of communication approaches summarizes the four main ways of spreading posters in New China. The purpose of this study is to provide some reference value for today's posters and advertisement creation, and to make people think about how to use posters (or "posters", "posters") or as the times go by. Technology advances in the emergence of propaganda films, the spread of digital images on the Internet, to shape the image of the country and citizens, the dissemination of mainstream values? How to make it easier for the common people to accept and receive better communication results? Or, more broadly, how should the art of our time take on the responsibility of propagandizing and solving the above problems?
【学位授予单位】：南京艺术学院
【学位级别】：博士
【学位授予年份】：2012
【分类号】：J209.2
本文编号：2171349
[Abstract]:Today, in places as far as people can see, such as the advertising bar in the city square, the "anti-aircraft gun" advertising post leading to the airport, the elevator entrance and the car in the building, the walls of the subway platform, and the carriages of the public transport system. "Outdoor advertising" is always coming, touching people's consumer nerves. Researchers have noticed how business posters, which were dominated by monthly signs at the beginning of the last century, have slowly turned into posters for political services after the founding of New China, and how they have shifted to commodity posters in times of weakening movement and economic take-off. There was a brief splendor in these outdoor posters, but when the media lost their attachment, the ads appeared in four kinds of mass media: newspapers, magazines, radio and television. For a long time, the study of New China posters basically stayed in the history of combing, the creative angle of research Liao Ruoxing. The research of this paper is based on the framework of the content, form, creator and receiver of the artistic creation. The first chapter studies the establishment of the theme and image of the new China posters, respectively from the national will of the manifestation, propositional creation, the establishment of the character image, the second chapter studies the new China propaganda painting creation form and performance, Respectively from the concise and powerful title, focusing on the clear picture, the expression of visual image, the variety of creative techniques. Chapter three studies the author, audience and communication channels of New China posters. The author studies the composition of the creative team of the new Chinese posters, the influence of the Soviet Union, Poland, Romania and other countries on Chinese painters, and a representative group of Chinese posters. The audience research is carried out from three aspects: the main body of the audience of the posters in New China is the masses, the psychological characteristics accepted by the masses, and the acceptance and feedback of the posters by the masses of the people. The study of communication approaches summarizes the four main ways of spreading posters in New China. The purpose of this study is to provide some reference value for today's posters and advertisement creation, and to make people think about how to use posters (or "posters", "posters") or as the times go by. Technology advances in the emergence of propaganda films, the spread of digital images on the Internet, to shape the image of the country and citizens, the dissemination of mainstream values? How to make it easier for the common people to accept and receive better communication results? Or, more broadly, how should the art of our time take on the responsibility of propagandizing and solving the above problems?
【学位授予单位】：南京艺术学院
【学位级别】：博士
【学位授予年份】：2012
【分类号】：J209.2
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