PIS战略下老年人玩具的开发设计
发布时间：2018-08-25 15:48
【摘要】： 在全球人口老龄化问题严重的今天,关注老年人的身心健康,拓展老年人市场是非常有意义的。 论文在老年人消费观念调查的基础上,分析了老年人的生理,心理和需求的相关特征,介绍了老年人玩具开发设计的现状,归纳阐述了影响老年人玩具开发设计的因素,并探讨了老年人玩具设计的相关理念,然后将情感设计作为老年人玩具开发设计的理念。接着,阐述了PIS战略的相关理论,论述了将PIS导入老年人玩具开发设计的原因和意义并将PIS导入玩具开发的过程中,从PI定位到老年人玩具的基础系统的开发设计到老年人玩具的应用基础系统的开发设计再到老年人玩具的应用推广系统,其中包括玩具名称的开发、玩具标志的开发、玩具的物化、包装、广告宣传和促销等,指导老年人玩具的开发设计。 论文将PIS导入老年人玩具开发设计,为老年人玩具开发设计提供了较为系统的设计方法和原则,填补了现今国内这方面设计和研究的不足,体现了情感设计和对老年人关爱的以人为本的设计思想。
[Abstract]:It is very meaningful to pay attention to the physical and mental health of the elderly and to expand the market of the elderly. Based on the investigation of the consumption concept of the elderly, this paper analyzes the related characteristics of the physiology, psychology and demand of the elderly, introduces the present situation of the development and design of the toys for the elderly, and summarizes the factors that affect the development and design of the toys for the elderly. The related ideas of toy design for the elderly are discussed, and then emotional design is regarded as the concept of toy design for the elderly. Then, this paper expounds the relevant theory of PIS strategy, discusses the reasons and significance of introducing PIS into the development and design of toys for the elderly, and introduces PIS into the process of toy development. From the orientation of PI to the development and design of the basic system of toys for the elderly, to the development and design of the basic system for the application of toys for the elderly, to the application and promotion system of toys for the elderly, including the development of toy names, the development of toy signs, Toy materialization, packaging, advertising and promotion, guiding the development and design of toys for the elderly. In this paper, PIS is introduced into the development and design of toys for the elderly, which provides a more systematic design method and principle for the development and design of toys for the elderly, and fills up the deficiencies of the design and research in this field in China. Embodies the emotional design and care for the elderly people-oriented design ideas.
【学位授予单位】：景德镇陶瓷学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F426.8
本文编号：2203382
[Abstract]:It is very meaningful to pay attention to the physical and mental health of the elderly and to expand the market of the elderly. Based on the investigation of the consumption concept of the elderly, this paper analyzes the related characteristics of the physiology, psychology and demand of the elderly, introduces the present situation of the development and design of the toys for the elderly, and summarizes the factors that affect the development and design of the toys for the elderly. The related ideas of toy design for the elderly are discussed, and then emotional design is regarded as the concept of toy design for the elderly. Then, this paper expounds the relevant theory of PIS strategy, discusses the reasons and significance of introducing PIS into the development and design of toys for the elderly, and introduces PIS into the process of toy development. From the orientation of PI to the development and design of the basic system of toys for the elderly, to the development and design of the basic system for the application of toys for the elderly, to the application and promotion system of toys for the elderly, including the development of toy names, the development of toy signs, Toy materialization, packaging, advertising and promotion, guiding the development and design of toys for the elderly. In this paper, PIS is introduced into the development and design of toys for the elderly, which provides a more systematic design method and principle for the development and design of toys for the elderly, and fills up the deficiencies of the design and research in this field in China. Embodies the emotional design and care for the elderly people-oriented design ideas.
【学位授予单位】：景德镇陶瓷学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F426.8
【参考文献】
相关期刊论文 前10条
1 詹秦川;杨晓燕;王伟伟;;情感诉求在产品设计中的作用[J];包装工程;2007年04期
2 童时中;试论产品设计心理学[J];电子机械工程;2000年02期
3 白建涛;;浅谈包装色彩设计[J];甘肃教育;2007年08期
4 大中;老人喜欢的玩具[J];上海轻工业;2003年02期
5 罗琦;;论产品开发中的体验设计[J];CAD/CAM与制造业信息化;2007年Z1期
6 刘羽;;成人玩具开发设计分析[J];机械管理开发;2007年01期
7 孙志军;张敬;;艺术设计心理学初探[J];设计艺术(山东工艺美术学院学报);2007年01期
8 卢臻;浅谈中国社会的人口老龄化问题[J];广西师院学报;2000年02期
9 ;中国人口老龄化发展趋势预测研究报告[J];中国妇运;2007年02期
10 张清林;为产品导入形象系统PIS──确立品牌、名牌战略第二工程[J];中国高新技术企业评价;1998年06期
，本文编号：2203382
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2203382.html
