实效性广告设计教学
发布时间：2018-08-26 10:26
【摘要】：本文提出以优秀广告创意机构的实际流程和真实广告品牌为模拟对象,在课堂教学中引入实效性的广告设计教学理论和实践内容,深入剖析和展现各个板块的具体内容和过程,尤其是提出的创意关键词的方法,有效解决设计专业学生学习广告创意的执行和心理瓶颈问题,探析出实效性广告设计教学的新路径,以期对蓬勃发展的创意性产业起到基础性教育的作用。
[Abstract]:In this paper, the actual process of excellent advertising creative institutions and real advertising brand as a simulation object, the introduction of effective advertising design teaching theory and practical content in classroom teaching, in-depth analysis and display of the specific content and process of each plate, especially the proposed method of creative keywords, effectively solve the design professional students Studying the execution and psychological bottleneck of advertising creativity, this paper explores the new path of effective advertising design teaching in order to play a basic role in the flourishing creative industry.
【作者单位】： 桂林电子科技大学艺术与设计学院;武汉理工大学艺术学院;
【分类号】：J524.3-4
本文编号：2204575
[Abstract]:In this paper, the actual process of excellent advertising creative institutions and real advertising brand as a simulation object, the introduction of effective advertising design teaching theory and practical content in classroom teaching, in-depth analysis and display of the specific content and process of each plate, especially the proposed method of creative keywords, effectively solve the design professional students Studying the execution and psychological bottleneck of advertising creativity, this paper explores the new path of effective advertising design teaching in order to play a basic role in the flourishing creative industry.
【作者单位】： 桂林电子科技大学艺术与设计学院;武汉理工大学艺术学院;
【分类号】：J524.3-4
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