平面广告中的视觉美
发布时间：2018-08-27 09:54
【摘要】：众所周知,随着商品经济的发展,广告业作为一个新兴的产业得到了迅速的发展。伴随着我国经济的不断发展,广告环境和广告创意也受到了深刻的影响,广告主对平面广告的要求越来越高。平面广告从视觉效果到内在蕴含的意义是一个非常宽广的领域,它的创意具有多义性,多层次性,对思维跨越具有很高的要求。本文章将从平面广告的现状、视觉美在平面广告中的体现以及平面广告中的视觉美所存在的问题及对策等方面进行比较详细的分析。
[Abstract]:As we all know, with the development of commodity economy, advertising as a new industry has been developing rapidly. With the continuous development of our economy, advertising environment and advertising creativity have also been deeply affected, advertisers of print advertising requirements are becoming higher and higher. The meaning of print advertisement from visual effect to inherent meaning is a very broad field, its creativity is multi-level and multi-level, and it has high requirements for thinking leapfrogging. This article will make a detailed analysis on the present situation of print advertising, the embodiment of visual aesthetics in print advertising, and the problems and countermeasures of visual consciousness beauty in print advertisements.
【作者单位】： 渤海大学文理学院;
【分类号】：F713.8
，
本文编号：2206922
[Abstract]:As we all know, with the development of commodity economy, advertising as a new industry has been developing rapidly. With the continuous development of our economy, advertising environment and advertising creativity have also been deeply affected, advertisers of print advertising requirements are becoming higher and higher. The meaning of print advertisement from visual effect to inherent meaning is a very broad field, its creativity is multi-level and multi-level, and it has high requirements for thinking leapfrogging. This article will make a detailed analysis on the present situation of print advertising, the embodiment of visual aesthetics in print advertising, and the problems and countermeasures of visual consciousness beauty in print advertisements.
【作者单位】： 渤海大学文理学院;
【分类号】：F713.8
，
本文编号：2206922
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