城市中心商业区户外广告与建筑一体化设计研究
发布时间：2018-09-08 15:17
【摘要】：以建筑为载体的户外广告的迅猛发展,已逐渐成为商业建筑形态构成元素的一个重要组成部分。要实现户外广告与建筑的协调发展,就必须做好户外广告与建筑一体化设计,使户外广告及其设施成为建筑的有机组成部分,既能保证城市经济的发展对广告效应需求,同时又能满足建筑的使用功能和建筑艺术美的要求。 本文从建筑学的角度,针对现代城市户外广告与建筑形象及城市景观相冲突的现实问题,从设计、管理及经营三个方面深入剖析了广告与建筑冲突的原因,探索性地提出了户外广告与商业建筑一体化设计的设计程序、设计方法及设计原则,以期为户外广告与建筑的设计提供有价值的参考,同时填补户外广告与建筑一体化设计研究方面的空白。 以下是本论文的研究框架: 第一部分,对应本文第一章,概括介绍国内外户外广告研究现状、发展趋势及现今国内广告设置存在的问题,并提出户外广告与建筑一体化设计概念,以此引出下文对户外广告与建筑一体化的探讨。 第二部分,对应本文第二章,深入研究了户外广告的常见类型及户外广告与建筑发生冲突及其原因,并对研究中需要借鉴和使用的相关理论进行了综述。 第三部分,对应本文第三章,具体剖析一体化设计的要求、内容,继而多层面地探讨一体化的设计原则及设计程序。 第四部分,该部分由第四、五、六三章组成,分别从城市设计角度及建筑本体角度(即建筑形态、功能)展开深入研究户外广告与建筑一体化设计的方法,例如城市设计角度的重点地段广告分级控制、基于对整体环境认知的方法、广告对空间界面的弹性控制、广告对空间私密层级的弹性控制、广告对人认知行为的引导、广告对人注意力的控制等方法;建筑本体角度的广告与建筑一体化设计模式、建筑整体形象广告化的设计方法、广告建筑化的设计方法以及新建筑设计时广告位的考虑以及广告与建筑采光、通风、遮阳整合设计法——分析其主要特点、适用范围及案例研究等方法。 第五部分,也就是本文第七章通过三峡广场沙区文化馆、金城广场大厦及观音桥重百大厦设计案例对如何使用上述方法作出示范,同时也检验上述提出的一体化设计方法。 第六部分总结全文,概括以上各章节的主要成果,并对该项技术未来的发展寄予希望。
[Abstract]:With the rapid development of outdoor advertising with architecture as its carrier, it has gradually become an important part of the elements of commercial building form. In order to realize the harmonious development of outdoor advertisement and architecture, we must do well the integrated design of outdoor advertisement and architecture, and make outdoor advertisement and its facilities become an organic part of architecture, which can ensure the demand of advertising effect for the development of urban economy. At the same time, it can meet the needs of the use of architecture and the beauty of architectural art. From the angle of architecture, this paper analyzes the causes of the conflict between advertisement and architecture from three aspects of design, management and management, aiming at the conflict between modern urban outdoor advertisement and the image of architecture and the city landscape. This paper puts forward the design procedure, design method and design principle of the integrated design of outdoor advertisement and commercial building in order to provide valuable reference for the design of outdoor advertisement and architecture. At the same time to fill in the outdoor advertising and architectural integration design research gaps. The following is the research framework of this paper: the first part, corresponding to the first chapter of this paper, summarizes the current situation, development trend and the problems of the domestic advertising setup at home and abroad. And put forward the concept of integrated design of outdoor advertising and architecture, which leads to the discussion of the integration of outdoor advertising and architecture. The second part, corresponding to the second chapter of this paper, in-depth study of the common types of outdoor advertising and architectural conflicts and their causes, and the research needs to learn from and use the relevant theories are summarized. The third part, corresponding to the third chapter of this paper, analyzes the requirements and contents of integrated design, and then discusses the design principles and procedures of integration. The fourth part, this part is composed of four, five, and six chapters, respectively, from the angle of urban design and architectural ontology (i.e. architectural form, function) to carry out in-depth study of outdoor advertising and architectural integration design method. For example, from the angle of urban design, advertising classification control in key areas, based on the method of cognition of the whole environment, the flexible control of the space interface, the flexible control of the private level of the space, the guidance of the advertising to the cognitive behavior of the people, Advertising control of human attention, design mode of advertising and architecture integration from the angle of architectural ontology, design method of advertising the overall image of architecture, The design method of advertising architecture, the consideration of advertisement space in new building design, and the integrated design method of advertisement and building lighting, ventilation and shading are analyzed, including its main characteristics, application scope and case study. The fifth part is the seventh chapter of this paper through the three Gorges Square Sand District Cultural Center Jincheng Plaza Tower and Guanyinqiao heavy hundred building design cases to demonstrate how to use the above method but also to test the proposed integrated design method. The sixth part summarizes the full text, summarizes the main achievements of the above chapters, and gives hope to the future development of the technology.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TU;F713.8
本文编号：2230897
[Abstract]:With the rapid development of outdoor advertising with architecture as its carrier, it has gradually become an important part of the elements of commercial building form. In order to realize the harmonious development of outdoor advertisement and architecture, we must do well the integrated design of outdoor advertisement and architecture, and make outdoor advertisement and its facilities become an organic part of architecture, which can ensure the demand of advertising effect for the development of urban economy. At the same time, it can meet the needs of the use of architecture and the beauty of architectural art. From the angle of architecture, this paper analyzes the causes of the conflict between advertisement and architecture from three aspects of design, management and management, aiming at the conflict between modern urban outdoor advertisement and the image of architecture and the city landscape. This paper puts forward the design procedure, design method and design principle of the integrated design of outdoor advertisement and commercial building in order to provide valuable reference for the design of outdoor advertisement and architecture. At the same time to fill in the outdoor advertising and architectural integration design research gaps. The following is the research framework of this paper: the first part, corresponding to the first chapter of this paper, summarizes the current situation, development trend and the problems of the domestic advertising setup at home and abroad. And put forward the concept of integrated design of outdoor advertising and architecture, which leads to the discussion of the integration of outdoor advertising and architecture. The second part, corresponding to the second chapter of this paper, in-depth study of the common types of outdoor advertising and architectural conflicts and their causes, and the research needs to learn from and use the relevant theories are summarized. The third part, corresponding to the third chapter of this paper, analyzes the requirements and contents of integrated design, and then discusses the design principles and procedures of integration. The fourth part, this part is composed of four, five, and six chapters, respectively, from the angle of urban design and architectural ontology (i.e. architectural form, function) to carry out in-depth study of outdoor advertising and architectural integration design method. For example, from the angle of urban design, advertising classification control in key areas, based on the method of cognition of the whole environment, the flexible control of the space interface, the flexible control of the private level of the space, the guidance of the advertising to the cognitive behavior of the people, Advertising control of human attention, design mode of advertising and architecture integration from the angle of architectural ontology, design method of advertising the overall image of architecture, The design method of advertising architecture, the consideration of advertisement space in new building design, and the integrated design method of advertisement and building lighting, ventilation and shading are analyzed, including its main characteristics, application scope and case study. The fifth part is the seventh chapter of this paper through the three Gorges Square Sand District Cultural Center Jincheng Plaza Tower and Guanyinqiao heavy hundred building design cases to demonstrate how to use the above method but also to test the proposed integrated design method. The sixth part summarizes the full text, summarizes the main achievements of the above chapters, and gives hope to the future development of the technology.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TU;F713.8
【引证文献】
相关硕士学位论文 前1条
1 武晓;重庆市城市中心区沿街建筑外立面广告视觉密度阈值研究[D];重庆大学;2012年
，本文编号：2230897
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2230897.html
