中国旅游招贴设计研究—湖北旅游
发布时间：2018-09-08 15:43
【摘要】：伴随着世界经济、文化、科学技术的发展,旅游业也开始以前所未有的速度迅猛发展起来。中国旅游浪潮的掀起发生在改革开放的20年中,经历了从无到有的信息传播的性质变革,由单一功能的观光式旅游向多功能参与式旅游转变,由行业内部管理向全方位视觉传播转变。旅游产业已成为国民经济中的一项重要产业。旅游形象传播中的招贴设计可以展现一个城市的精神面貌,它是一种经济简易宣传方式。一幅好的招贴设计可以吸引潜在旅游客户也可以给旅游者留下美好的印象,对促进旅游的发展具有宣传作用。 本文针对中国旅游招贴设计,结合本专业所学知识,强调视觉传播在旅游活动中的重要性。首先分析了中国的旅游现状,并以湖北旅游资源为例深刻剖析了旅游作为一种产业的社会价值所在,对于地区经济发展,人民生活水平的提高有很大的促进作用。从而引申出视觉形象、广告宣传对于旅游资源、旅游产品打响知名度吸引旅游者的重要性。 重点讲解了招贴设计的创意性思维、表现方法、具体做法及审美标准。综观招贴发展史,我们可以看到前人的作品在其所代表和反映的时代,以及设计观念、表现形式与审美情趣方面的演变,可以感受到作品所投射出的深层文化的底蕴,并由此去探究社会政治、经济、文化、艺术与招贴的密切关系。就招贴设计本身来说,创意构思是为信息传达的需要所作的一种必须的渲染过程,是进行信息有效传达的一种手段与方法。在进行招贴设计的创作中我们要时刻遵循准确性、新颖性、简洁性、特色性等原则。关于表现方法主要是对于招贴设计中的构成要素图形、文字、色彩的应用与表现探讨。 最后以湖北旅游为例,针对湖北省地理位置优越,旅游资源丰富的优势,但是缺乏足够的形象宣传情况下而进行的旅游视觉形象的推广设计,特别是其对外的招贴宣传设计创作,从湖北旅游招贴的图形创作、文字设计、色彩运用三个基本元素上进行了论证。对于推广湖北旅游,满足旅游需求,开拓湖北省旅游市场具有积极作用。
[Abstract]:With the development of the world economy, culture, science and technology, tourism is developing at an unprecedented speed. During the 20 years of reform and opening up, the wave of tourism in China has undergone a change in the nature of information dissemination from scratch, and has changed from a single function of sightseeing tourism to a multi-function participatory tourism. From the industry internal management to a full range of visual communication. Tourism industry has become an important industry in the national economy. Poster design in tourism image communication can show the spiritual outlook of a city, and it is a simple and economical propaganda method. A good poster design can attract potential tourist customers or leave a good impression on tourists and promote the development of tourism. This paper emphasizes the importance of visual communication in tourism activities. Firstly, this paper analyzes the present situation of tourism in China, and takes Hubei tourism resources as an example to deeply analyze the social value of tourism as an industry, which can greatly promote the development of regional economy and the improvement of people's living standards. Thus the visual image, advertising for tourism resources, tourism products to attract tourists importance. The creative thinking, expression method, concrete method and aesthetic standard of poster design are explained emphatically. Looking at the history of poster development, we can see the evolution of previous works in the times they represent and reflect, as well as the evolution of design concepts, forms of expression and aesthetic tastes, and we can feel the deep cultural background of the works. And from this to explore the social politics, economy, culture, art and the close relationship with posters. As far as poster design itself is concerned, creative conception is a necessary rendering process for the needs of information communication, and it is also a means and method for the effective communication of information. We should always follow the principles of accuracy, novelty, brevity and peculiarity in the creation of poster design. This paper mainly discusses the application and expression of graphic, text and color elements in poster design. Finally, taking Hubei tourism as an example, aiming at Hubei province's advantageous geographical location and rich tourism resources, but lacking enough image publicity, the tourism visual image promotion design is carried out. Especially its external poster propaganda design creation, from Hubei tourism poster graphic creation, the character design, the color application three basic elements has carried on the demonstration. It plays an active role in promoting Hubei tourism, satisfying tourism demand and developing Hubei tourism market.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524
本文编号：2230959
[Abstract]:With the development of the world economy, culture, science and technology, tourism is developing at an unprecedented speed. During the 20 years of reform and opening up, the wave of tourism in China has undergone a change in the nature of information dissemination from scratch, and has changed from a single function of sightseeing tourism to a multi-function participatory tourism. From the industry internal management to a full range of visual communication. Tourism industry has become an important industry in the national economy. Poster design in tourism image communication can show the spiritual outlook of a city, and it is a simple and economical propaganda method. A good poster design can attract potential tourist customers or leave a good impression on tourists and promote the development of tourism. This paper emphasizes the importance of visual communication in tourism activities. Firstly, this paper analyzes the present situation of tourism in China, and takes Hubei tourism resources as an example to deeply analyze the social value of tourism as an industry, which can greatly promote the development of regional economy and the improvement of people's living standards. Thus the visual image, advertising for tourism resources, tourism products to attract tourists importance. The creative thinking, expression method, concrete method and aesthetic standard of poster design are explained emphatically. Looking at the history of poster development, we can see the evolution of previous works in the times they represent and reflect, as well as the evolution of design concepts, forms of expression and aesthetic tastes, and we can feel the deep cultural background of the works. And from this to explore the social politics, economy, culture, art and the close relationship with posters. As far as poster design itself is concerned, creative conception is a necessary rendering process for the needs of information communication, and it is also a means and method for the effective communication of information. We should always follow the principles of accuracy, novelty, brevity and peculiarity in the creation of poster design. This paper mainly discusses the application and expression of graphic, text and color elements in poster design. Finally, taking Hubei tourism as an example, aiming at Hubei province's advantageous geographical location and rich tourism resources, but lacking enough image publicity, the tourism visual image promotion design is carried out. Especially its external poster propaganda design creation, from Hubei tourism poster graphic creation, the character design, the color application three basic elements has carried on the demonstration. It plays an active role in promoting Hubei tourism, satisfying tourism demand and developing Hubei tourism market.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524
【参考文献】
相关期刊论文 前1条
1 杨瑞;设计的多样性与文化的多样性[J];装饰;2003年05期
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