国产手机产业实现从无到有的扩张
发布时间：2018-09-17 07:41
【摘要】：1999年之前 ,我国的手机市场完全被国外品牌垄断 ,自 1999年之后 ,虽然许多国产手机商没有控制核心技术 ,但商家通过与各大技术供应商缔结技术联盟 ,利用独有的销售渠道和强大的广告攻势 ,个性化的设计和偏低的价格 ,逐步占领了我国手机市场的半壁江山。据 2 0 0 3年信息产业部的资料显示 ,我国国产手机在国内市场销售份额首次突破 5 0 % ,达到 5 1 3%。就我国手机行业的发展进行研究 ,希望其经验能对其他类似行业的发展有借鉴作用。
[Abstract]:Before 1999, the mobile phone market in China was completely monopolized by foreign brands. Since 1999, although many domestic mobile phone manufacturers have not controlled the core technology, they have concluded technology alliances with major technology suppliers. With its unique sales channel, strong advertising campaign, individualized design and low price, it has gradually occupied half of the mobile phone market in our country. According to the data of Ministry of Information Industry in 2003, China's domestic mobile phone sales share in the domestic market exceeded 50% for the first time, reaching 51.3%. This paper studies the development of mobile phone industry in China and hopes that its experience can be used for reference to the development of other similar industries.
【作者单位】： 四川大学经济学院
【分类号】：F426.6
[Abstract]:Before 1999, the mobile phone market in China was completely monopolized by foreign brands. Since 1999, although many domestic mobile phone manufacturers have not controlled the core technology, they have concluded technology alliances with major technology suppliers. With its unique sales channel, strong advertising campaign, individualized design and low price, it has gradually occupied half of the mobile phone market in our country. According to the data of Ministry of Information Industry in 2003, China's domestic mobile phone sales share in the domestic market exceeded 50% for the first time, reaching 51.3%. This paper studies the development of mobile phone industry in China and hopes that its experience can be used for reference to the development of other similar industries.
【作者单位】： 四川大学经济学院
【分类号】：F426.6
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