WebShow文中网络广告系统的设计与实现
发布时间：2018-10-05 19:25
【摘要】：近几年来,上网人数急剧增加,网络应用不断普及,Internet已经成为人们生活的一部分,很自然的网络广告也成为了各个网站最主要的盈利模式之一,随着网络技术的更新,网络广告的形式也瞬息万变,但是温和,完全由消费者触发的广告形式才是用户所急需的。文中广告就是满足这一需求的广告形式,当用户的鼠标悬停在网页的某些特定关键字上时,就会弹出相关的广告和信息窗口,用户点击广告后才能进入相链接的网站。准确地将广告、内容、浏览者三者紧密结合在一起。 论文首先介绍了课题的研究背景、现状和研究意义,然后针对现在市场对网络广告平台的需求和目前文中网络广告平台存在的问题,提出了一个新的网络广告平台WebShow系统,并通过分析它的运营模式和业务流程,设计出了它的系统体系结构、主要数据库结构。本系统采用了三层架构,Web层使用了JSP技术和Servlet技术,业务层使用的是Spring技术,数据层采用了Hibernate技术实现了对象持久化,提高了工作效率和系统性能。数据库采用的是oracle数据库,它是一个多用户、多线程功能强大的数据库。 论文对平台包含的主要功能模块包括基本信息维护模块、广告投放模块、电子决算模块、日志管理模块、系统设置模块进行了设计和实现,论文重点应用了广告列表的设计策略,实现广告投放和广告展示子模块。其它模块主要完成对广告和网站主、网站媒介、广告主的信息维护、日志管理和系统设置等功能。 本文的最后对该项目的设计作了总结,提出自己的改进意见。
[Abstract]:In recent years, the number of Internet users has increased dramatically, and the popularity of Internet applications has become a part of people's lives. Naturally, Internet advertising has become one of the most important profit models for various websites. With the development of network technology, The form of online advertising also changes rapidly, but mild, completely triggered by consumers is the form of advertising users need. When the user's mouse hovers over some specific keywords of the web page, the relevant advertisement and information window will pop up, and the user can enter the linked website only after clicking on the advertisement. Accurately combine advertising, content, and visitors. This paper first introduces the research background, current situation and significance of the research, then according to the current market demand for the network advertising platform and the existing problems of the network advertising platform in this paper, a new network advertising platform WebShow system is put forward. By analyzing its operation mode and business process, the system architecture and main database structure are designed. In this system, JSP and Servlet technology are used in three-tier web layer, Spring technology is used in business layer, Hibernate technology is used in data layer to realize object persistence, and work efficiency and system performance are improved. Database is oracle database, it is a multi-user, multi-thread powerful database. The main function modules of the platform include basic information maintenance module, advertising module, electronic final account module, log management module and system setting module. In this paper, the design strategy of advertisement list is applied to realize the submodule of advertisement placement and display. Other modules mainly complete advertising and website owner, website media, advertisers information maintenance, log management and system settings and other functions. At the end of this paper, the design of the project is summarized and some suggestions are put forward.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP393.09
本文编号：2254589
[Abstract]:In recent years, the number of Internet users has increased dramatically, and the popularity of Internet applications has become a part of people's lives. Naturally, Internet advertising has become one of the most important profit models for various websites. With the development of network technology, The form of online advertising also changes rapidly, but mild, completely triggered by consumers is the form of advertising users need. When the user's mouse hovers over some specific keywords of the web page, the relevant advertisement and information window will pop up, and the user can enter the linked website only after clicking on the advertisement. Accurately combine advertising, content, and visitors. This paper first introduces the research background, current situation and significance of the research, then according to the current market demand for the network advertising platform and the existing problems of the network advertising platform in this paper, a new network advertising platform WebShow system is put forward. By analyzing its operation mode and business process, the system architecture and main database structure are designed. In this system, JSP and Servlet technology are used in three-tier web layer, Spring technology is used in business layer, Hibernate technology is used in data layer to realize object persistence, and work efficiency and system performance are improved. Database is oracle database, it is a multi-user, multi-thread powerful database. The main function modules of the platform include basic information maintenance module, advertising module, electronic final account module, log management module and system setting module. In this paper, the design strategy of advertisement list is applied to realize the submodule of advertisement placement and display. Other modules mainly complete advertising and website owner, website media, advertisers information maintenance, log management and system settings and other functions. At the end of this paper, the design of the project is summarized and some suggestions are put forward.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP393.09
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