投影广告系统的设计与实现
发布时间：2018-10-09 20:22
【摘要】：近几年,随着互联网的迅猛发展,传统的广告投放平台逐渐失去其垄断地位,而利用互联网的广告运作方式正冲击着以报刊、杂志、电视和广播为首的广告平台。据2012年的行业分析报告,中国的户外广告媒体收入已经成为仅次于电视的第二大广告投放媒体。但是作为传统的广告媒体,户外广告暴露了诸多弊端,户外广告缺乏专业化的整合和操作,需要对现有的户外广告行业进行规划和整合。一些企业洞察到了其中的价值所在,他们利用互联网技术和传统媒体的有效结合计划打造专业的广告投放平台。 根据广告行业的分析报告,2012年中国的户外广告市场超过100亿人民币,户外媒体行业与互联网结合的发展态势也越来越明显；互联网的“介入”也正在改变行业的生态。本文描述的投影广告系统是基于J2EE平台SSH框架开发的多层应用的企业级应用系统；该系统旨在为用户提供更专业、更高效的广告投放的一体化服务。本系统以MySQL作为后台数据库,Apache为流媒体服务器,SSH为系统整体框架,同时又引入了Android平台,将其作为广告播放端的应用平台。 本文结合软件开发的瀑布模型,通过对软件开发过程中需求分析、概要设计、数据库设计、详细设计和系统实现的描述,阐述了一个多层应用的投影广告系统的设计与实现。本文采用面向对象方法对系统进行分析和设计,并利用可视化建模技术UML建立系统的模型,然后以SSH为系统框架实现了投影广告系统。本系统是基于web的多层B/S结构,不仅具有友好的界面,在系统的开发性、管理性和维护性方面也有很明显的提高。
[Abstract]:In recent years, with the rapid development of the Internet, the traditional advertising platform has gradually lost its monopoly position, and the advertising operation mode using the Internet is impacting the advertising platform headed by newspapers, magazines, television and radio. China's outdoor advertising media has become the second largest advertising media after television, according to a 2012 industry analysis. However, as the traditional advertising media, outdoor advertising has exposed many drawbacks, outdoor advertising lack of professional integration and operation, need to plan and integrate the existing outdoor advertising industry. Some companies have seen the value of this, using an effective combination of Internet technology and traditional media to create a professional advertising platform. China's outdoor advertising market exceeded 10 billion yuan in 2012, according to an analysis by the advertising industry. The combination of the outdoor media industry and the Internet is also becoming increasingly apparent, and the "intervention" of the Internet is changing the industry's ecology. The projective advertising system described in this paper is an enterprise-level application system based on the SSH framework of J2EE platform, which aims to provide users with more professional and efficient integrated advertising services. This system takes MySQL as the background database and MySQL as the streaming media server as the whole frame of the system. At the same time, it introduces the Android platform and uses it as the application platform of the advertisement player. Based on the waterfall model of software development, this paper expounds the design and implementation of a multi-tier application projection advertising system through the description of requirement analysis, outline design, database design, detailed design and system implementation. In this paper, the object-oriented method is used to analyze and design the system, and the visual modeling technology UML is used to build the model of the system. Then, the projective advertising system is implemented with SSH as the system framework. This system is based on web multi-layer B / S structure, not only has friendly interface, but also has obvious improvement in development, management and maintainability of the system.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
本文编号：2260653
[Abstract]:In recent years, with the rapid development of the Internet, the traditional advertising platform has gradually lost its monopoly position, and the advertising operation mode using the Internet is impacting the advertising platform headed by newspapers, magazines, television and radio. China's outdoor advertising media has become the second largest advertising media after television, according to a 2012 industry analysis. However, as the traditional advertising media, outdoor advertising has exposed many drawbacks, outdoor advertising lack of professional integration and operation, need to plan and integrate the existing outdoor advertising industry. Some companies have seen the value of this, using an effective combination of Internet technology and traditional media to create a professional advertising platform. China's outdoor advertising market exceeded 10 billion yuan in 2012, according to an analysis by the advertising industry. The combination of the outdoor media industry and the Internet is also becoming increasingly apparent, and the "intervention" of the Internet is changing the industry's ecology. The projective advertising system described in this paper is an enterprise-level application system based on the SSH framework of J2EE platform, which aims to provide users with more professional and efficient integrated advertising services. This system takes MySQL as the background database and MySQL as the streaming media server as the whole frame of the system. At the same time, it introduces the Android platform and uses it as the application platform of the advertisement player. Based on the waterfall model of software development, this paper expounds the design and implementation of a multi-tier application projection advertising system through the description of requirement analysis, outline design, database design, detailed design and system implementation. In this paper, the object-oriented method is used to analyze and design the system, and the visual modeling technology UML is used to build the model of the system. Then, the projective advertising system is implemented with SSH as the system framework. This system is based on web multi-layer B / S structure, not only has friendly interface, but also has obvious improvement in development, management and maintainability of the system.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
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