邮递广告设计课程的定位研究
发布时间：2018-10-13 10:37
【摘要】：本文通过对邮递广告设计教学中存在问题的分析,提出设计好邮递广告的前提是——明确定位问题。并以视觉传达的角度从目标人群定位、表现策略定位、表现形式定位、信封的设计定位等几个方面研究邮递广告设计中的具体问题,以此论证优秀的邮递广告一定具有清晰的定位。
[Abstract]:Based on the analysis of the problems existing in the teaching of post advertisement design, this paper puts forward that the premise of designing a good post advertisement is to make clear the problem of orientation. And from the visual communication point of view from the target group positioning, performance strategy positioning, expression form positioning, envelope design positioning and other aspects of the design of postal advertising specific problems, This demonstrates that excellent post advertising must have a clear position.
【作者单位】：
【分类号】：J524.3
本文编号：2268313
[Abstract]:Based on the analysis of the problems existing in the teaching of post advertisement design, this paper puts forward that the premise of designing a good post advertisement is to make clear the problem of orientation. And from the visual communication point of view from the target group positioning, performance strategy positioning, expression form positioning, envelope design positioning and other aspects of the design of postal advertising specific problems, This demonstrates that excellent post advertising must have a clear position.
【作者单位】：
【分类号】：J524.3
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1 张浩;;邮递广告设计课程的定位研究[J];装饰;2007年04期
，本文编号：2268313
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