企业形象设计中的中国精神思考
发布时间：2018-10-17 15:20
【摘要】：随着经济的不断发展,社会分工也是越来越详细,企业之间的竞争也是越来越激烈,企业形象最为走向社会的第一张名片,也是人们所首要关注的重点。从此,企业形象放在了一种不可比拟的位置。企业形象不仅仅是受众传递了他的企业文化,他的产品,更是对消费者的承诺。它就像企业的一张脸一样,他基本上决定了受众想不想要去了解企业的内心。中国企业的成长和中国文化是分不开的,中国企业文化中所独有的是是中国精神,这是国际企业所没有的。当然了,这也是中国企业形象设计中的组要组成元素。而本文从企业形象设计的重要性、企业形象设计中存在的问题以及加强企业形象设计中的中国精神进行了详细的阐述。
[Abstract]:With the development of economy, the social division of labor is more and more detailed, and the competition among enterprises is becoming more and more fierce. Since then, the corporate image in an incomparable position. Corporate image is not only the audience to convey his corporate culture, his products, but also a commitment to consumers. Like a corporate face, it basically determines whether the audience wants to understand the business. The growth of Chinese enterprises and Chinese culture are inseparable, Chinese corporate culture is unique to the Chinese spirit, which international enterprises do not have. Of course, this is also a component of Chinese corporate image design. This paper expounds in detail the importance of corporate image design, the problems existing in corporate image design and the strengthening of Chinese spirit in corporate image design.
【作者单位】： 西安翻译学院;
【分类号】：F270
，
本文编号：2277095
[Abstract]:With the development of economy, the social division of labor is more and more detailed, and the competition among enterprises is becoming more and more fierce. Since then, the corporate image in an incomparable position. Corporate image is not only the audience to convey his corporate culture, his products, but also a commitment to consumers. Like a corporate face, it basically determines whether the audience wants to understand the business. The growth of Chinese enterprises and Chinese culture are inseparable, Chinese corporate culture is unique to the Chinese spirit, which international enterprises do not have. Of course, this is also a component of Chinese corporate image design. This paper expounds in detail the importance of corporate image design, the problems existing in corporate image design and the strengthening of Chinese spirit in corporate image design.
【作者单位】： 西安翻译学院;
【分类号】：F270
，
本文编号：2277095
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