《安徽老街摄影散文集》整体包装设计

发布时间：2018-01-27 00:52

本文关键词： 安徽老街摄影散文集文化遗产包装与设计　出处：《安徽工程大学》2017年硕士论文　论文类型：学位论文

【摘要】：地处我国中东部的安徽省地域文化丰富,老街建筑和景观是其传统文化的缩影。随着数字化和快餐文化的崛起,老手艺呈现着断裂的危险,前辈传统的生活和生产方式慢慢被遗忘。创作以摄影的方式作为突破口,从整体包装设计的角度,对《安徽老街摄影散文集》明信片活页式的包装思路作阐明,做到内容形式完美统一,既符合审美情趣,又符合绿色环保理念。通过走访调查和专题摄影的研究方式,对安徽省16个地市的31条老街进行摄影和文字创作,最后对图文资料以明信片活页式的形式进行整体包装设计,并主要从两个方面进行创作和研究。第一章在绪论部分对研究背景、现状以及研究可行性进行了综述。第二章对摄影专题拍摄和包装设计的构想进行了客观阐述,分别从摄影创作方式和研究方法、整体包装设计构想和思路进行了分析,用专题创作和整体包装设计的形式对安徽传统文化进行深层次的挖掘。通过记录老街生产生活方式以及即将逝去的传统手工业类型,用专题创作及整体包装设计的双重表现,唤起消费者的意识觉醒,主动担负起热爱传统文化、保护珍贵历史文化遗产的责任。
[Abstract]:Anhui Province, located in the central and eastern part of China, is rich in regional culture. The old street architecture and landscape is the epitome of its traditional culture. With the rise of digitalization and fast food culture, the old craft presents the danger of breaking. The traditional life and production methods of the older generation have been gradually forgotten. The creative method of photography as a breakthrough, from the perspective of the overall packaging design, the "Anhui Old Street Photographic essays" postcard loose-leaf packaging ideas are expounded. To achieve the perfect unity of content form, not only in line with the aesthetic taste, but also in line with the concept of green environmental protection. In this paper, 31 old streets in 16 cities of Anhui Province were taken for photography and writing. Finally, the whole package was designed in the form of postcard loose-leaf. And mainly from two aspects of the creation and research. The first chapter in the introduction to the research background. The present situation and the feasibility of the research are summarized. Chapter two gives an objective description of the concept of photography shooting and packaging design, respectively from the photography creative methods and research methods. The whole package design conception and train of thought were analyzed. With the form of thematic creation and integral packaging design of Anhui traditional culture of deep excavation. By recording the old street production and life style as well as the passing of traditional handicraft types. With the dual expression of thematic creation and overall packaging design, the consumers are awakened to take the responsibility of loving traditional culture and protecting precious historical and cultural heritage.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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