基于电影化视觉体验的商业综合体外部形态设计研究

发布时间：2018-03-04 04:08

本文选题：商业综合体　切入点：外部形态　出处：《西南交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：我们所处的时代是一个视觉时代,视觉成分或视觉特性超越其他文化因素凸现出来,在我们的日常生活中扮演着越来越重要的角色。视觉文化所引发的消费主义意识形态的传播、类像化空间等问题投射到建筑领域即展现为建筑的商业化。商业综合体对消费文化的经营和对经济利益的追求正迎合了视觉文化作为产业的市场运作标准,表现出强烈视觉化的趋势。但很多商业综合体外部形态的设计都只停留在表象化的“看图”层面：无视环境、模仿抄袭、形象游戏、建筑文化趋同、过分追求平面效果和强调构图等等——设计陷入了形式化的和布景化的泥潭；在设计上通常采用促销的心理策略和立竿见影的设计方式：平面、立面、形体相分离的设计模式,以静态视点去设计,虚拟视点的使用偏好等等。造成的结果是漂亮的图纸与实施后的空间效果大相径庭、人的尺度感缺失、知觉体验的丰富性不足、在设计中无法充分调动视知觉的潜力和能力等等——商业综合体变成了脱离了深度和真实感的图像产品。究其原因,就是设计者对人的主体价值缺乏重视,尤其是对作为人最重要的感知方式——视觉缺少科学、系统的分析和设计。视觉体验的批判性介入,其实就是一种对人的主体性的重视,为商业综合体的设计和城市、建筑、人的整合提供新的思路和策略。建筑及其视觉体验具有明显的叙事性,其目的是让人在运动中观看、体验、理解建筑,并让这些经验构成一系列事件——建筑是把人的视觉体验和物理的形态、空间结合在一起的装置。作为与建筑有难舍难分关联的电影更是一种叙事艺术,电影的叙事认知理论中用来分析和研究人的视觉认知经验的一系列方法在某种程度上可以运用在商业综合体的设计分析和研究上,并塑造其电影化的视觉体验,一方面有助于将视觉体验对商业综合体设计的介入上升到方法论层面,避免泛泛而谈；另一方面可以为商业综合体的设计提供新的视点和方法。借鉴电影叙事所包含的“陈述理论、叙事结构、视点镜头”三大部分和影片制作的“剧作、拍摄、剪辑”三道工序,本文建立了以视觉体验的编排、场景的构思和设计、场景的组接三个相互融合且具有操作性的方法步奏来指导商业综合体外部形态的设计。通过叙事结构来有效地控制原本无序的建筑外部形态视觉要素,将诸多空间元素连接编排成具有逻辑和张力的视觉体验秩序。叙事结构的介入也意味着如电影般的故事情节的加入,激发使用者的各种体验、思考、感触的可能性和契机,通过视觉体验产生使用者与场所空间之间的关系,建构场所精神。
[Abstract]:We live in a visual age in which visual elements or visual characteristics emerge above other cultural factors. Play a more and more important role in our daily life. The spread of consumerist ideology caused by visual culture, The commercial complex's management of consumer culture and the pursuit of economic benefits meet the market operation standard of visual culture as an industry. But many of the external forms of commercial complexes are designed only at the "view" level of imagery: ignoring the environment, imitating plagiarism, playing image games, and building cultures converging. The excessive pursuit of plane effects and the emphasis on composition and so on-the design has fallen into the quagmire of formalization and setting; in the design it usually adopts the psychological strategy of promotion and the immediate design method: the design pattern of the plane, the elevation, the body separated from each other, Design with static viewpoint, preference of virtual view, etc. The result is that the beautiful drawing is different from the space effect after implementation, people's sense of scale is missing, the richness of perceptual experience is insufficient, The potential and ability of visual perception cannot be fully mobilized in the design and so on-- the commercial complex has become an image product that is divorced from depth and realism. The reason is that the designer does not attach importance to the subject value of human beings. In particular, the lack of science, systematic analysis and design of vision, the most important way of perception of human beings, and the critical involvement of visual experience are in fact a kind of emphasis on the subjectivity of human beings, for the design of commercial complexes and for the design of cities and buildings. Human integration provides new ideas and strategies. Architecture and its visual experience have an obvious narrative, the purpose of which is to enable people to watch, experience and understand architecture in motion. And let these experiences form a series of events-- architecture is a device that combines people's visual experience and physical form, and space, and as a film that is inextricably linked to architecture, it's even more a narrative art. A series of methods used to analyze and study human visual cognitive experience in the narrative cognitive theory of film can be applied to the design analysis and research of commercial complex to some extent and shape the visual experience of film. On the one hand, it is helpful to raise the involvement of visual experience in the design of commercial complex to the level of methodology, and to avoid generalizing. On the other hand, it can provide a new viewpoint and method for the design of commercial complex. In this paper, the visual experience of the layout, scene design and design, The scene is composed of three integrated and operable methods to guide the design of the external form of the commercial complex. The narrative structure is used to effectively control the visual elements of the original disordered external form of the building. The involvement of narrative structures also means the addition of storylines like movies, the possibilities and opportunities to stimulate the user's experiences, thoughts, feelings, etc. Through the visual experience to produce the relationship between the user and the space, to construct the spirit of place.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247

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