省级卫视电视栏目中的区域性元素研究

发布时间：2018-03-10 00:07

本文选题：电视栏目　切入点：区域性元素　出处：《山东艺术学院》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,我国的电视业飞速发展,各媒体之间的竞争逐渐进入白热化状态,最突出的表现就是各省级卫视之间的激烈对抗。面对这样的格局,如何在上有央视频道的强势覆盖,下有网络平台的普及夹缝中立于不败之地,又如何使电视产品发挥多样化的文化色彩,满足观众日益提升的审美需求,这是很多的电视工作者一直深入研究并渴望解决的问题。作为中国电视媒体的中流砥柱,省级卫视如果延续传统的发展模式,则很难突破艰难的处境,想要脱颖而出就必须充分把握“责任”与“创新”的深刻要义,立足于本区域的文化沃土,和而不同,以创新性的思维寻求差异化的竞争途径,从而形成自己独有的核心竞争力,为突出重围做出积极的尝试。在此背景之下,电视栏目区域性元素的提出恰好与省级卫视发展的支点相契合,它一方面承载着电视媒体践行文化责任的使命,同时又催动了电视栏目的差异化竞争。目前,在电视研究领域对于栏目元素的探讨,仍然缺少系统的分析,而对区域性元素的解读更是急需思考的问题。因此本文将试图用全面、联系、发展的观点研究这一课题,力求通过理性的分析和客观的阐述,为省级卫视良性、持久的发展提供新的视角与思路。本文除引言和结语外,正文部分共包括四章。第一章,结合地理学、经济学,以及艺术学中对区域的界定,进一步延伸至电视化的语境,对电视栏目区域性元素给出了如下定义:具有地方传统特色的具体的视听符号。在第二章中,结合电视传播特点,根据当前省级卫视电视栏目的观察和梳理,从视觉要素、听觉要素、视听要素三类对区域性元素进行表现形式的细分,并且对其特征进行了详细的阐述。第三章的论述针对当前中国的电视市场,以省级卫视中彰显本区域文化特色的电视栏目为研究对象,根据区域性元素形式在电视栏目中呈现地位的不同,将其构成方式进行深入的剖析,试图对区域性文化的传播效果进行客观的评价。第四章对省级卫视电视栏目中区域性元素运用的发展方向进行探讨,从运用之理到运用之策,希望在此明确区域性元素对于省级卫视践行文化责任和电视栏目差异化竞争的意义,并提出相应的对策以探索出社会效益与经济效益并重的可行之路,对省级卫视的发展以及电视栏目的创新,起到了积极的推动作用。
[Abstract]:In recent years, with the rapid development of the television industry in our country, the competition among the media has gradually entered a white-hot state, the most prominent manifestation of which is the fierce confrontation between the provincial TV stations. In the face of such a pattern, how can there be a strong coverage of CCTV channels? The popularity of the network platform in an invincible position, and how to make television products play a variety of cultural color, to meet the increasing aesthetic needs of the audience, This is a problem that many TV workers have been deeply studying and eager to solve. As the mainstay of Chinese television media, provincial TV stations will find it difficult to break through the difficult situation if they continue their traditional development model. In order to stand out from the crowd, we must fully grasp the profound meaning of "responsibility" and "innovation", base themselves on the fertile soil of the culture of our region, make peace with different cultures, and seek different ways of competition through innovative thinking. To form its own unique core competitiveness, to make an active attempt to give prominence to the tight encirclement. Under this background, the proposal of regional elements of TV columns coincides with the fulcrum of the development of provincial satellite TV. On the one hand, it carries the mission of carrying out the cultural responsibility of TV media, and at the same time, it stimulates the differential competition of TV columns. At present, there is still a lack of systematic analysis in the field of TV research for the discussion of column elements. Therefore, this paper will try to study this subject with the viewpoint of comprehensive, connection and development, and strive to be benign for provincial satellite TV through rational analysis and objective elaboration. The lasting development provides a new perspective and train of thought. In addition to the introduction and conclusion, the text of this paper consists of four chapters. The first chapter, combined with the definition of the region in geography, economics, and art, further extends to the context of television. The regional elements of TV column are defined as follows: the specific audio-visual symbols with local traditional characteristics. In the second chapter, according to the characteristics of TV transmission, according to the current provincial TV program observation and combing, from the visual elements, Auditory elements, audio-visual elements of the three types of regional elements of the performance of the subdivision, and its characteristics are elaborated in detail. Chapter three discusses the current Chinese television market, Taking the TV column of provincial satellite TV as the research object, according to the different status of the regional element form in the TV program, this paper makes a deep analysis of its composing way. Chapter 4th discusses the development direction of the application of regional elements in the program of provincial satellite TV, from the principle of application to the strategy of application, and tries to evaluate the communication effect of regional culture objectively. Chapter 4th discusses the development direction of the application of regional elements in the program of provincial satellite TV. It is hoped that the significance of regional elements to the practice of cultural responsibility of provincial TV stations and the differential competition of TV columns will be clarified, and the corresponding countermeasures will be put forward in order to explore a feasible way of paying equal attention to social and economic benefits. The development of provincial TV and TV column innovation, played a positive role in promoting.
【学位授予单位】：山东艺术学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222

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