商业空间节庆美陈设计方法研究

发布时间：2018-03-18 08:16

本文选题：商业空间　切入点：节庆美陈　出处：《湖南师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：商业美陈就是在商业环境设计发展到一定阶段而产生的一个新型学科方向,商业美陈设计是商业空间转型的一个重要载体,当代美陈行业发展虽然很迅速,但也存在着很多问题。本文主要论述商业美陈创意设计方法,设计方法是美陈项目的灵魂,如果设计方法不合理,会引起各方面的问题。当前人们感受最深的是设计方法的雷同,缺少创新意识,为了经济利益和快节奏生产,大量没有创意设计理念的作品大量的涌入市场,严重影响了美陈设计的发展。作者有幸在上海美陈行业领导品牌-晶雅艺术景观设计工程有限公司担任过主案设计师,本文主要以近几年读在职研究生参与设计的商业节庆美陈案例为例,结合当下国内外商业美陈经典案例进行分析总结。本文第一部分为绪论,主要是课题研究的现状、当前的问题,研究的方法。本章主要是阐述商业美陈国内外的发展现状,重点叙述当下美陈设计产业中存在的主要问题,面对这些问题文中提出了解决的办法就是提倡原创设计及创意设计方法,并介绍了几种常用的学习研究方法,主要是实例分析、图表分析、比较分析法。第二部分是本文的核心部分,主要阐述商业节庆美陈创意设计方法的重要性、设计定位和类型分析的作用,及新环境下商业节庆美陈创意设计方法的分类和具体应用,本部分的核心是通过本文的叙述可以将自己总结的一套有效的节庆美陈创意设计方法介绍给大家,首先是说明创意设计方法的来源是创意思维而不是从传统的形态设计介入,创意思维可以给我们提供很多思维方法,而本文将其总结深化为创意设计方法,然而,这些设计方法的运用又不是简单的单一或直接应用,而是组合或是转化为一种综合性的设计方法,而这些是结合实际案例变化的。在这些方法的应用上,作者大多都是自己参与的案例,将自己的设计经历总结为理论方法,所以个人认为对节庆美陈设计还是有一定的现实指导意义的。第三部分为论文的结论部分,通过以上章节的分析和总结,在此基础上结合自身的考察结果和相关实例分析提出节庆美陈设计的发展趋势如主题性、人文性、生态性和可持续性。这是对美陈设计的趋势预测,当然个别案例不能代表趋势,只是一种可能性,主题性和人文性是时代的特征,生态性和可持续性是美陈创意设计永恒的主题,当然还有很多发展方向等着大家去探索。结论是反对照搬抄袭的美陈设计之风,提倡原创美陈设计方法,节庆美陈设计方法可以和创意思维方法深入结合,总结创新设计方法,更好的服务社会实践,呼唤大家来关注创意设计方法对美陈发展的重要性,促进美陈设计健康快速的发展。
[Abstract]:Commercial beauty Chen is a new discipline direction that develops to a certain stage in the commercial environment design. Commercial beauty Chen design is an important carrier of commercial space transformation. Although the contemporary beauty and Chen industry is developing very quickly, But there are also many problems. This paper mainly discusses the creative design method of commercial beauty Chen, the design method is the soul of the beautiful Chen project, if the design method is unreasonable, At present, people feel the same design method, lack of innovation consciousness, for the sake of economic benefit and fast rhythm production, a large number of works without creative design idea pour into the market. Seriously affected the development of Mei Chen design. The author had the honor to work as the master designer of Jingya Art Landscape Design Engineering Co., Ltd., a leading brand in the Shanghai Mei-Chen industry. This article mainly takes the commercial festival beautiful Chen case of studying the on-the-job graduate student to participate in the design in recent years as an example, unifies the present domestic and foreign commercial beauty Chen classic case to carry on the analysis summary. The first part of this article is the introduction, mainly is the topic research present situation, The current problems, research methods. This chapter mainly describes the development of commercial beauty Chen at home and abroad, focusing on the current beauty design industry in the main problems, In the face of these problems, the solution is to advocate the original design and creative design methods, and introduce several common learning research methods, mainly example analysis, chart analysis, The second part is the core part of this paper, which mainly expounds the importance of creative design methods, the role of design positioning and type analysis. And the classification and concrete application of the creative design methods of the commercial festivals under the new environment. The core of this part is that we can introduce a set of effective creative design methods of the beautiful Chen to everyone through the narration of this article. The first is to show that the source of creative design method is creative thinking, not from the traditional form of design intervention, creative thinking can provide us with a lot of thinking methods, and this paper will deepen the summary of creative design methods, however, The use of these design methods is not simply a single or direct application, but rather a combination or transformation into a comprehensive design method, and these are changing in combination with actual cases. Most of the authors are involved in the case of their own, their design experience summarized as a theoretical method, so I think there is a certain practical guiding significance for the festival beautiful Chen design. The third part is the conclusion of the paper. Through the analysis and summary of the above chapters, on the basis of the investigation results and relevant examples, the development trend of the festival beautiful and Chen design such as theme, humanism, is put forward. Ecology and sustainability. This is a prediction of trends in beautiful design. Of course, individual cases do not represent trends. They are just a possibility. Thematic and human nature are the characteristics of the times. Ecology and sustainability are the eternal themes of creative design, and of course there are still many development directions to be explored. The conclusion is that we are opposed to the style of copying and advocating original design methods. Festival Mei-Chen design method can be combined with creative thinking method, summarize innovative design method, better serve social practice, call attention to the importance of creative design method to the development of Mei Chen. To promote the healthy and rapid development of beauty-Chen design.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J535.2

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