民俗艺术在文化旅游中的价值研究

发布时间：2018-05-11 20:44

本文选题：民俗艺术 + 文化旅游　；参考：《深圳大学》2017年硕士论文

【摘要】：近年来,文化旅游蓬勃发展。但在新的消费环境中,文化旅游呈现出与以往不一样的特征,具体表现为:旅游者比以往任何时候都更加看重旅游消费体验。究其原因,一方面是因为旅游者消费行为模式发生了改变;另一方面,文化旅游业发展的外部环境也在变化。面对同质化竞争激烈的局面,旅游经营者开始转变旅游开发和经营的理念,更加注重挖掘旅游资源的文化内涵。与此同时,国家政策鼓励旅游业开发民俗资源。在三股力量的共同作用下,民俗艺术走进旅游开发者的视野,并以其优势特点赢得旅游开发者和游客的青睐。本文第一章论述的是民俗艺术在文化旅游中的符号审美价值。作为旅游审美对象的民俗艺术不仅拥有丰富多样的外在艺术形式,还拥有深厚的民族精神内涵。在旅游活动中,民俗艺术不但能唤起游客感性的审美体验,还可以深化旅游审美内涵,使得旅游审美在时间上和空间上得以扩展。民俗艺术在文化旅游中的审美增值通过其拥有的符号资源实现。在现代消费社会中,消费者具有追求符号价值消费的特征,以求建立独特的身份地位。在身份确立的过程中,符号发挥着重要的媒介作用。本章通过对符号增值效应形成过程的论述,来完成民俗艺术在文化旅游中的审美增值的建构。第二章论述的是民俗艺术在文化旅游中的消费体验价值。从体验生成的角度来看,旅游体验的产生是旅游者和旅游场互动的结果,具体表现为观赏、认知、交往、模仿、娱乐和游戏六种模式。民俗艺术具有审美性、知识性、群体性、娱乐性和参与性等多种特征,能够在旅游活动中从最大程度上满足游客的互动需求。尤其是在大型景区中的民俗表演类艺术,其强烈的互动性、参与性和娱乐性特征在现代技术的辅助下,将游客消费的体验推向极致。第三章论述的是民俗艺术在文化旅游中价值实现的原则和模式。在市场利好和政策利好的背景下,民俗艺术和文化旅游迎来了发展的历史机遇。将民俗艺术和文化旅游融合可以实现经济、社会和文化效益的统一。本章在案例研究的基础上结合前文中的理论依据,提出了民俗艺术在文化旅游中价值实现的具体原则和参考模式,如市场导向、文化性、创新性等原则,原生态、主题公园、主题活动式等模式。
[Abstract]:In recent years, cultural tourism has flourished. However, in the new consumption environment, cultural tourism shows different characteristics, which is that tourists attach more importance to tourism consumption experience than ever before. On the one hand, the consumption behavior of tourists has changed; on the other hand, the external environment of the development of cultural tourism is also changing. In the face of the fierce competition of homogeneity, tourism operators began to change the concept of tourism development and management, and pay more attention to excavating the cultural connotation of tourism resources. At the same time, national policies encourage tourism to develop folklore resources. Under the joint action of the three forces, folklore art comes into the sight of tourism developers and wins the favor of tourism developers and tourists with its advantages. The first chapter discusses the symbolic aesthetic value of folk art in cultural tourism. As the aesthetic object of tourism, folk art not only has rich and diverse external art forms, but also has profound connotation of national spirit. In tourism activities, folk art can not only arouse the perceptual aesthetic experience of tourists, but also deepen the aesthetic connotation of tourism, so that tourism aesthetic can be expanded in time and space. The aesthetic appreciation of folk art in cultural tourism is realized through its symbolic resources. In modern consumer society, consumers have the characteristics of pursuing symbolic value consumption in order to establish a unique status. In the process of identity establishment, symbols play an important role in the media. In this chapter, the aesthetic appreciation of folk art in cultural tourism is constructed by discussing the forming process of symbol increment effect. The second chapter discusses the consumption experience value of folk art in cultural tourism. From the perspective of experience generation, the emergence of tourism experience is the result of interaction between tourists and tourism field, which is manifested in six modes: viewing, cognition, communication, imitation, entertainment and game. Folklore art has many characteristics such as aesthetic, knowledge, group, entertainment and participation, which can meet the interactive needs of tourists to the greatest extent in tourism activities. Especially in the large-scale scenic area folk performing arts, its strong interactive, participatory and entertainment characteristics under the assistance of modern technology, the tourist consumption experience to the extreme. The third chapter discusses the principles and models of value realization of folk art in cultural tourism. In the background of favorable market and favorable policies, folk art and cultural tourism ushered in a historical opportunity for development. The integration of folk art and cultural tourism can achieve the unity of economic, social and cultural benefits. On the basis of case study, this chapter puts forward the specific principles and reference models of the value realization of folklore art in cultural tourism, such as market orientation, culture, innovation, original ecology, theme park, etc. Theme, activity, etc.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J0

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