新媒体中的图形设计与应用

发布时间：2018-05-22 18:21

本文选题：新媒体 + 旧媒体　；参考：《沈阳师范大学》2017年硕士论文

【摘要】：上个世纪中叶,数字化浪潮使个人电脑得到普及,那些能够熟练使用移动式影像设备的艺术家们,慢慢开始利用这个方法去进行他们的作品创作,新媒体艺术就这样诞生了。现如今,国内视觉新媒体行业已渐渐形成了相对来说比较健全的产业链,主要组成部分有:客户、雇主、信息供应商、运营平台、科技开发者、分营者等等。我国新媒体艺术产业表现出多元化的经营特点,手机自媒体、网络媒体、移动视听媒体、户外数字媒体等各种各样的新媒体平台纷纷涌现,共同构建起我国的新媒体产业,市场竞争也在逐渐加大。科技的进步促进了视觉文化的传播手段。“图形”这种中间媒介正逐渐成为人们感知和认识世界的普遍选择,人们越来越依赖于图形,图形所承担的责任也越来越大。新媒体中的图形设计与应用从横向上看,打破了不同民族不同语言的限制;同一个国家同一个区域内,并没有语言文字的限制,从前用文字传递信息的方式也逐渐被改变着,人们正逐渐走进大众文化交互的时代浪潮中,全球经济一体化拉近了各个国家之间的联系,图形图像打破了语言文字的限制,成为了最主要的文化传播手段,成为了全世界人民沟通的纽带沟通的桥梁。而在这样的大环境下,在新媒体中如何设计出既能适合大众文化审美品位又能反映积极向上乐观愉悦态度的图形的表现方法及规则规范就成为了我们需要探究的重中之重。主要方面:新媒体艺术、新媒体中的图形与传统图形比较、图形消费、国内外新媒体中的图形设计与应用对比分析、旧媒体与新媒体对比分析、什么是新媒体艺术中的图形、新媒体中图形的审美特征、新媒体中的图形该怎样设计怎样应用。
[Abstract]:In the middle of the last century, when the digital wave made personal computers popular, artists who were skilled in using mobile imaging devices slowly began to use this method to create their works, and new media art was born. Nowadays, the domestic visual new media industry has gradually formed a relatively sound industrial chain, the main components are: customers, employers, information suppliers, operating platforms, technology developers, sub-operators and so on. The new media art industry of our country displays the diversified management characteristic, the mobile phone self-media, the network media, the mobile audio-visual media, the outdoor digital media and so on various new media platform emerges one after another, constructs our country's new media industry together. Market competition is also gradually increasing. The progress of science and technology has promoted the means of communication of visual culture. "Graphics" is gradually becoming a popular choice for people to perceive and understand the world. People rely more and more on graphics, and the responsibility of graphics is increasing. The graphic design and application in the new media have broken the restriction of different nationalities and different languages from the horizontal point of view; in the same country and the same region, there is no language and character restriction, and the way in which the text was used to transmit information has been gradually changed. People are gradually entering the era of mass cultural interaction, the integration of global economy has brought closer the relationship between various countries, graphics and images have broken the language constraints, become the most important means of cultural communication. It has become the bridge of communication between people all over the world. In such a big environment, how to design the expression methods and rules of graphics which can not only suit the aesthetic taste of popular culture but also reflect the positive, optimistic and pleasant attitude in the new media has become the most important thing that we need to explore. Main aspects: new media art, new media graphics and traditional graphics comparison, graphics consumption, domestic and foreign new media graphics design and application comparative analysis, old media and new media comparative analysis, what is new media art graphics, The aesthetic features of graphics in new media and how to design and apply them.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J51

【参考文献】