超迷因游移—信息时代的新视觉方法探究

发布时间：2018-07-07 15:42

本文选题：超迷因 + 信息时代　；参考：《东北师范大学》2015年硕士论文

【摘要】：本文对当前人类所处于的信息时代的新视觉形式做出了探究,随着信息时代发展成熟,网络成为了这一时代中最重要的信息媒体,不仅改变了人类很多行为习惯,同时海量信息空前的刺激着人类的大脑,由于人类大脑具有高度的可塑性,实际上在这些行为方式的改变的同时,也重塑了人类的思维模式,甚至产生了新的自我意识。伴随着思维的改变,必将有一种或几种更符合时代特性的视觉形式产生。同时,互联网的形成,信息在不同计算机间转移,是作为信息的复制子迷因的完美载体。由于迷因本身具有强烈的自我复制意图,伴随着技术成熟,全世界数据累积现象大幅度提高,迷因的自我复制行为程度也远胜于以往的人类社会。而随着近些年逐渐进入“读图时代”,视觉信息越来越起到主导作用的情况下,根据迷因的特点,迷因会更倾向于视觉形象中复制,由于这种迷因形态的视觉倾向性以及互联网作为培养基特有的性质令迷因前所未有的高速复制,一种仍隶属于迷因却与以往迷因倾向有所区别的更具有时代性复制子得以出现,为了区分维度,这里将其称为超迷因(metameme)。由于信息时代环境的影响,人们习惯于注意力的频繁切换,更容易发生类似心智游移的现象。根据迷因理论,互联网与人均为迷因的培养基,这种状态是由于超迷因的特性,为了领超迷因进行更有效的复制与传播,互联网与人共同协调而成的,称为超迷因游移(metameme wandering)状态。实际上超迷因游移状态反映了人类思维和意识的重大变迁,这里对伴随其产生视觉艺术形式超迷因游移的理论做出探究:近扁平化设计的二维主导设计风格。扁平化设计具有对信息传递的良好属性,不过在复杂的视觉画面中会容易存在模糊重点的状况,所以应为近扁平化设计的视觉风格。这种风格保留了扁平化设计的主要好处,同时在需要引导观者的细节上增加一些微妙的暗示与深度的表现。即在二维扁平化风格下会为了主体信息做出一些有别于真实感拟物感视觉风格的调整。善于利用视觉符号。视觉符号的使用来是用来获得关注并帮助用户构成心智模型,更为高效的传递信息。由于视觉是人类对于客观世界最重要的感知方式,在如今被誉为“读图时代”的大环境下,视觉传播在信息传播中的重要性越来越强,而人们对视觉符号的积累也越来越丰富。对具有代表性、有广泛受众的视觉符号的挖掘使用,是实现超迷因游移帮助观者快速建立心智模型的目的一个重要方法。具有良好的记忆性。由于超迷因强烈的复制能动性,即信息的有效传递和记忆是超迷因游移的一个重要特征。由于人即使在注意力较集中情况下的工作记忆也比较有限,所以当面对表达信息较多的情形下,如果需要传达较高数量信息时,要有意识的通过组块来表现视觉,帮助观者记忆。多采取明度较高、饱和度较高的色彩,令画面更有扩张能动性。具有故事性。故事性的意义首先在于其帮助观者记忆,其次更为重要的是加深信息的深层关联,在注重通过视觉传递信息外同样不能忽视艺术的存在本质,即对社会意识形态的反应和对审美理想的追求。具有视觉“生殖力”。由于产生于信息时代的成熟期,并与时代有着相同向性,所以本身内含有力的信息复制欲望意象,这也是超迷因游移艺术的生命原动力。超现实的意味。有别于十九世纪初的超现实主义所倡导的离开现实,否认理性与控制,超迷因游移的超现实是指在视觉形态与意象上对现实的扩张探索以及超体验。
[Abstract]:This paper makes a probe into the new visual form in the information age of human being. With the development of the information age, the network has become the most important information media in this era, which not only changed a lot of human behavior habits, but also the massive information stimulated the human brain unprecedentedly, because of the high plasticity of the human brain. In fact, at the same time the changes in these ways of behavior remould the human thinking pattern, and even create a new self consciousness. With the change of thinking, there will be one or several visual forms that are more consistent with the characteristics of the times. At the same time, the formation of the Internet, the transfer of information between different computers, is a copy of the information. Because of the strong self replicating intention of the memes, because of the strong self replicating intention of the memes themselves and the mature technology, the accumulation of data in the whole world has been greatly improved, and the self replicating behavior of the memes is far better than the previous human society. With the gradual entry into the "reading time" in recent years, the visual information has become more and more dominant. In this case, according to the characteristics of the meme, the meme will be more inclined to copy in the visual image. Because of the visual tendency of the form of the meme and the unique character of the Internet as the culture base, the fan will be replicated at an unprecedented rate, and a more epochal replica, which is still subordinate to the former, is different from the former. Now, in order to distinguish the dimension, it is called metameme. Due to the influence of the information age environment, people are accustomed to frequent switching of attention, which is more likely to occur like mental wandering. According to the theory of meme, the Internet and the medium per person as a meme are due to the characteristics of the super memes, in order to lead super fans. With more effective replication and dissemination, the Internet is co ordinated with people, known as the metameme wandering state. In fact, super fans reflect the major changes in human thinking and consciousness because of their migrating state. Leading design style. Flat design has a good attribute of information transmission, but it is easy to have a vague focus in complex visual images, so it should be a visual style that is nearly flat. This style preserves the main benefits of flattening design and adds subtle details to the details that need to be guided. The expression of hint and depth. That is, in the two-dimensional flattening style, it will make some adjustments to the subjective sense of the visual style for the subject information. Be good at using visual symbols. The use of visual symbols is used to gain attention and help users to form mental models and deliver information more efficiently. In the world's most important sense of perception, the importance of visual communication in information communication is becoming more and more important, and the accumulation of visual symbols is becoming more and more abundant. The purpose of establishing the mental model is an important method. It has good memory. Because of the strong replication of the activity, the effective transmission and memory of the information are an important feature of the migration of the hyper meme. In this case, if you need to communicate a higher amount of information, you should consciously use the block to show the vision, help the viewer to remember. Take more lightness and saturation of color, make the picture more dynamic. It is storytelling. The meaning of the story is first of its help to the viewer, and the second more important is to deepen the information. In the deep connection, we can not ignore the essence of the existence of art, that is, the response to the social ideology and the pursuit of the aesthetic ideal. It has the visual "reproductive power". Because it is produced in the maturity of the information age and has the same direction as the times, it contains strong information to copy the desire. Elephant, this is also the motive force of the life of the super wandering art. The implication of surrealism is different from the fact that the surrealism, which was advocated in the early nineteenth Century, denies reason and control, and the surrogate hyper reality is the expansion of reality and the super experience in visual form and image.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J534

【参考文献】