QD传媒股份公司企业文化体系重构研究

发布时间：2018-01-28 23:40

本文关键词： 企业文化传媒文化建设　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：如今市场变化迅速,环境复杂,想要取得更好的发展,企业文化的作用不可小觑。只有在企业文化的核心作用下,对员工行为进行调整,对企业的价值导向进行确定,促进观念的转变,从而转变企业的经济增长方式,完善组织架构,明确市场布局,调整产品结构,实现资源的合理配置,使管理更加科学,最终促使企业实现战略转型。所以,企业文化的个性化建设,成为研究的一个主要趋势。本文通过实地调查访谈,对QD传媒股份公司的企业文化现状进行探索,从精神层、制度层、行为层和物质层四个方面,对QD传媒股份公司的文化现状进行阐述,并通过问卷调查法和访谈法,来探究公司目前在企业文化建设的各个层面存在的问题,查找问题产生的原因,进而针对问题提出策略,来对QD传媒股份公司的企业文化进行重构和优化,促进公司的向心力和凝聚力。通过研究,本文的结论如下:(1)作为企业文化的塑造人员,高层管理人员要坚持表率的作用,严格根据公司的制度规范自己的行为,从细节做起,亲自践行公司企业文化。(2)企业文化建设中,中层管理人员和基层管理人员负责具体的实施,连接了员工和公司高层。这个群体的语言和行为,对基层员工是否具有企业文化建设的信心有着最直接的关系,企业文化的建设能够落到实处,受中、基层管理人员的影响非常大。而且由于中层管理人员和基层管理人员直接参与到业务的运营上,很容易忽视企业文化的管理,只强调业绩的达成。还有些管理人员为了自身利益不受损,对企业文化的调整不支持。这个群体是特别容易出问题的。在企业文化建设中,要密切关注中层、基层管理人员的思想变化情况,保障企业文化建设的顺利开展。(3)企业文化建设不是短期就能完成的,而且建设工作也不是很简单。因此,要站在战略的角度,扎实做好文件建设的基础,一步一个脚印。企业文化建设不能断断续续,要持续稳定进行,固定化核心理念,不随着管理人员的更换而调整或者变化。企业文化的建设要有始有终,不能开头风风火火,到后期却悄无声息。企业文化的建设不能只停留在表面,文字上,墙壁上,而是要深入员工的内心。QD传媒有限公司是一个综合型的大型文化传媒公司,主要业务包含了运营有线电视网络,创业投资,制作发行电影电视节目,代理广告服务,还在旅游行业、房地产行业和酒店运营行业都有所涉及,总部在郑州,在北上广深等城市都设立有下属子公司。对QD传媒股份有限公司的企业文化进行探索,对其他同类企业的文化建设具有一定的借鉴意义,共同促进我国传媒行业的健康发展。
[Abstract]:Nowadays, the market changes rapidly, the environment is complex, want to achieve better development, the role of corporate culture can not be underestimated. Only in the core role of corporate culture, to adjust the behavior of employees. To determine the value orientation of enterprises, promote the change of ideas, so as to change the economic growth mode of enterprises, improve the organizational structure, clear the market layout, adjust the product structure, achieve the rational allocation of resources. Make the management more scientific, and ultimately promote the strategic transformation of enterprises. Therefore, the individualized construction of corporate culture has become a main trend of research. This paper explores the present situation of the corporate culture of QD Media Co., Ltd., and expounds the cultural situation of QD Media Corporation from four aspects: spiritual level, system level, behavior level and material level. And through questionnaires and interviews to explore the current corporate culture in the construction of each level of the problems, find out the causes of the problems, and then put forward strategies for the problems. To reconstruct and optimize the corporate culture of QD Media Co., Ltd., to promote the company's centripetal force and cohesion. Through the study, the conclusion of this paper is as follows: 1) as the shaping personnel of corporate culture. Senior management personnel should adhere to the role of exemplary, strictly according to the company's system to regulate their own behavior, starting from the details, personally practice the company's corporate culture. Middle-level managers and grass-roots managers are responsible for the implementation of the specific, linking the staff and the company's top. This group of language and behavior, the grass-roots employees have the confidence in the construction of corporate culture has the most direct relationship. The construction of corporate culture can be carried out, by the impact of grass-roots managers are very great. And because of the middle managers and grass-roots managers directly involved in the operation of the business. It is easy to ignore the management of corporate culture, only emphasize the achievement of performance. Some managers do not harm for their own interests. This group is especially prone to problems. In the construction of corporate culture, we should pay close attention to the ideological changes of middle-level and grass-roots managers. To ensure the smooth development of enterprise culture construction. 3) the construction of enterprise culture can not be completed in the short term, and the construction work is not very simple. Therefore, we should stand on the strategic point of view, and do a solid foundation for document construction. One step at a time. Corporate culture construction can not be intermittent, to be sustainable and stable, immobilized core concepts, not with the change of management and adjust or change. The construction of corporate culture should have a beginning and end. The construction of corporate culture can not only stay on the surface, on the text, on the wall. QD Media Co., Ltd. is a comprehensive large-scale cultural media company, the main business includes the operation of cable television networks, venture capital, production and distribution of film and television programs. Agency advertising services, but also in the tourism industry, the real estate industry and the hotel operation industry are involved, headquartered in Zhengzhou. In the north of Guangzhou-Shenzhen and other cities have set up subsidiary companies. QD Media Co., Ltd. to explore the corporate culture, other similar enterprises of cultural construction has a certain reference significance. Jointly promote the healthy development of China's media industry.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206-F;F270

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