省级党报新闻客户端的特色构建研究

发布时间：2018-03-19 09:44

本文选题：新闻客户端　切入点：省级党报　出处：《河北大学》2017年硕士论文　论文类型：学位论文

【摘要】：在移动互联网时代,智能手机高度普及,新闻客户端成为了广大手机用户浏览新闻的重要方式。在信息技术日新月异的今天,新闻客户端的内容呈现方式不断革新,功能定位也不断迭代,成为了各大门户网站和主流媒体展开竞争的主阵地。近年来,在新闻领域,传统媒体尤其是纸质媒体逐渐溃败,曾经辉煌无限的大小报纸相继停刊,而各级党报作为党和政府的喉舌,有其特殊性和存在的必要性。党报新闻客户端建立之初,在内容方面,难以适应新的传播生态,遭遇发展困境,处境尴尬;在盈利方面,传统广告收入下滑严重,虽能获得政府的财政支持,却也不是长久之计。省级党报新闻客户端作为党和政府的喉舌,肩负着上传下达的重任,要传播党的政策,引导公众舆论,探索新的发展模式迫在眉睫。本文以省级党报新闻客户端为研究对象,共有29个研究样本,通过对样本的梳理和研究,总结出29家省级党报新闻客户端的整体现状,分析省级党报新闻客户端在新媒体环境下的内生环境,以及受移动互联网影响而形成的外部环境。在此基础上,分析归纳省级党报新闻客户端特色构建现状,包括相对于商业新闻客户端来说的共性特色和省级党报新闻客户端内部的个性特色,并提出其现阶段在特色构建方面存在的不足之处。最后,针对省级党报新闻客户端的特色构建现状和不足,探析未来其在特色构建方面的发展前景。
[Abstract]:In the era of mobile Internet, with the popularity of smart phones, news clients have become an important way for mobile phone users to browse news. With the rapid development of information technology, the content presentation methods of news clients are constantly innovating. Function orientation is also constantly iterating, becoming the main position for major portals and mainstream media to compete. In recent years, in the field of news, the traditional media, especially the paper media, have gradually collapsed, and the once glorious newspapers of unlimited size have stopped publishing one after another. As the mouthpiece of the Party and the government, party newspapers at all levels have their particularities and the necessity of existence. At the beginning of the establishment of the news clientele of the party newspaper, it was difficult to adapt to the new spreading ecology, encountered difficulties in development, and was in an awkward situation when it came to content; in terms of profit, The decline in traditional advertising revenue is serious, but it is not a long-term solution, although it can get financial support from the government. As the mouthpiece of the party and the government, the news client of the provincial party newspaper, as the mouthpiece of the party and the government, is shouldering the important task of uploading the party's policies and guiding public opinion. It is urgent to explore a new development model. This paper takes the news client of provincial party newspaper as the research object. There are 29 research samples. Through combing and studying the sample, the paper summarizes the overall situation of the news client of 29 provincial party newspapers. This paper analyzes the endogenous environment of the news client of provincial party newspaper under the new media environment, and the external environment formed by the influence of mobile Internet. On this basis, the paper analyzes and summarizes the current situation of the construction of the characteristics of the news client of the provincial party newspaper. Including the general characteristics of the commercial news client and the individual characteristics within the provincial party newspaper news client, and points out the shortcomings in the feature construction at the present stage. Finally, Aiming at the present situation and deficiency of the characteristic construction of the news client of the provincial party newspaper, this paper probes into the development prospect of the feature construction in the future.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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