电子时代的戏曲传播研究

发布时间：2018-04-19 08:15

本文选题：电子媒介 + 媒介形态　；参考：《华中师范大学》2017年硕士论文

【摘要】：戏曲是中华文化的重要组成部分,承载着华夏儿女的情感认同和审美观念。它在传播中生存和发展,历经了口头传播、印刷传播、电子传播等传播阶段,使戏曲艺术的表演形式、创作类型、受众的审美观念都发生了巨大变革,特别是广播、电视等电子媒介与戏曲的融合使戏曲真正走进千家万户,融入百姓生活。然而,近年来随着电子媒介技术的极速更迭,以网站为代表的网络媒体已经与人们“形影不离”,其实时性、交互性、自主性、与共享性的特点给现代传播产生了革命性的变革。同时社会的变革和发展使人们的生活娱乐方式也随之转向,生活节奏的加快,物质生活的满足,人们的消费观念和娱乐选择也发生了根本性的变化。于是年轻一代的观众纷纷“叛逃”,只留下老年戏迷稀疏的喝彩和戏曲工作者的“自娱自乐”。这些因素使戏曲艺术的传播和发展空间受到前所未有的挤压和挑战,因此戏曲传播如何应对信息化变革带来的冲击和挑战并重获新生是亟待解决的关键问题。本文共包含五个部分:第一部分从戏曲的生存现状和政策背景论述研究缘起,并综述学界对戏曲传播的研究现状,阐述本文的理论支撑——媒介形态理论和研究方法,提出本文研究的意义和核心问题。第二部分从广播、电影、电视、互联网四个方面梳理电子时代戏曲传播的媒介变迁历程,全景展现电子媒介与戏曲的融合。第三部分以电视节目《梨园春》为例分析电子媒介对戏曲传播产生的影响。第四部分使用观察法和问卷调查分析当下戏曲传播存在的问题和产生困境的原因。第五部分从构建立体化传播网络、提高传播者媒介素养和受众培养三个方面探寻戏曲传播路径。
[Abstract]:Opera is an important part of Chinese culture, carrying the emotional identity and aesthetic concept of Chinese children.It has survived and developed in communication. It has gone through the stages of oral communication, printing communication, electronic communication and so on. It has made great changes in the performing forms, types of creation and aesthetic concepts of the audience, especially in broadcasting.TV and other electronic media and opera fusion make opera into thousands of families, into the lives of the people.However, in recent years, with the rapid change of electronic media technology, the network media represented by the website has been "inseparable" with people, its real-time, interactivity, autonomy,The characteristics of sharing have revolutionized modern communication.At the same time, with the change and development of society, people's life and entertainment style also turn, the pace of life is quickened, the material life is satisfied, people's consumption concept and entertainment choice have also taken place the fundamental change.As a result, the younger generation of viewers defected, leaving only the sparse applause of the old opera fans and the entertainment of the opera workers.These factors make the dissemination and development space of the opera art under unprecedented pressure and challenge. Therefore, how to deal with the impact and challenge brought by the information revolution and get a new life is the key problem to be solved urgently.This paper consists of five parts: the first part discusses the origin of the research from the survival status and policy background of opera, and summarizes the current research situation of drama communication in academic circles, and expounds the theoretical support of this article-media morphology theory and research methods.The significance and core problems of this paper are put forward.The second part combs the media vicissitude course of drama communication in the electronic age from four aspects of broadcasting, film, television and internet, and shows the fusion of electronic media and opera.The third part takes the TV program Li Yuan Spring as an example to analyze the influence of electronic media on the dissemination of opera.The fourth part uses the observation method and the questionnaire to analyze the existing problems and the reasons of the predicament.The fifth part explores the communication path of opera from three aspects: constructing three-dimensional communication network, improving the media literacy of communicators and cultivating audiences.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J892;G206

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