新闻事件策划在云南省丽江市县级电视台媒体自（我）公关中的应用

发布时间：2018-08-09 16:12

【摘要】：县级电视台作为基层的新闻事业机构,跟中央电视台和地方卫视,以及其他各种不同媒体相比,无论是从物力、财力、人力各方面都没有明显的优势。在这样的条件下,县级电视台面对新媒体的挑战该如何生存与发展等问题也是值得我们研究和探讨的。本文研究县级电视台新闻事件策划的应用,不仅希望探索新媒体时代县级电视台新闻事件策划的策略,更希望发挥新闻事件策划在媒体自(我)公关中的作用,通过改革和创新,发挥县级台的作用,提升县级电视台的影响力、公信力、知名度等,使之更好地为当地经济和社会发展服务,为当地全面建成小康社会,扶贫攻坚工作等创造良好的舆论氛围,同时丰富当地群众的精神文化生活。本文以丽江市“一区四县”的五家区、县电视台:古城区广播电视台、玉龙县广播电视台、华坪县广播电视台、永胜县广播电视台、宁蒗县广播电视台(以下简称电视台)作为研究对象。从新闻事件策划的概念、类型区分等入手,剖析丽江市县级电视台新闻事件策划的现状和存在的问题,立足于县级电视台新闻事件策划在新闻操作中的应用,结合各电视台在新闻事件策划方面的相关案例,探索丽江市县级电视台新闻事件策划对其媒体自身的影响。在此基础上,通过相关案例进一步分析、总结丽江市县级电视台在新闻事件策划方面的成功经验和一些误区和存在的问题,并对今后丽江市新闻事件策划相关的工作提出自己的建议,从而给今后丽江市县级电视台以借鉴和参考。
[Abstract]:The county-level TV station, as a news institution at the grass-roots level, has no obvious advantages in terms of material, financial and human resources, compared with CCTV, local satellite TV and other different media. Under such conditions, the county-level TV station should face the challenge of new media, how to survive and develop is also worth our study and discussion. This paper studies the application of news event planning in county-level TV stations. It not only hopes to explore the strategy of news event planning for county-level television stations in the new media era, but also hopes to give play to the role of news event planning in media self-public relations. Through reform and innovation, we can give play to the role of county-level stations, enhance the influence, credibility and popularity of county-level television stations, so that they can better serve the local economic and social development, and build a well-off society for the local people in an all-round way. Poverty alleviation work and other efforts to create a good atmosphere of public opinion, while enriching the spiritual and cultural life of the local people. In this paper, the five districts of Lijiang "one district and four counties", county television station: ancient city radio and television station, Yulong County radio and television station, Huaping County radio and television station, Yongsheng County radio and television station, Ninglang county radio and television station (hereinafter referred to as TV station) as the research object. Starting with the concept and classification of news event planning, this paper analyzes the present situation and existing problems of news event planning of county-level TV stations in Lijiang City, and bases itself on the application of news event planning in news operations of county-level television stations. Combined with the relevant cases of news event planning of various TV stations, this paper explores the influence of Lijiang county-level TV station's news event planning on its own media. On this basis, through the further analysis of relevant cases, this paper summarizes the successful experience of Lijiang county-level television station in news event planning and some misunderstandings and existing problems. The author also puts forward his own suggestions on the planning of news events in Lijiang City in the future, so as to draw lessons from and refer to the future county-level TV stations in Lijiang City.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.24

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