新媒体在埃博拉出血热应急健康传播中的使用状况分析

发布时间：2018-03-22 03:29

本文选题：新媒体　切入点：埃博拉出血热　出处：《中国社会医学杂志》2016年02期 　论文类型：期刊论文

【摘要】：目的了解和分析新媒体在埃博拉出血热健康传播中的使用情况。方法通过门户网站、新浪微博/腾讯微博、搜狗微信平台检索,分析埃博拉出血热宣传海报、宣传视频及宣传漫画在3种新媒体中的转载使用、阅读量等情况。结果漫画书被3种新媒体工具转载使用的数量最多,为225个;其次是宣传视频,为89个;宣传海报相对较低,为67个。埃博拉出血热宣传海报门户网站转载使用在3种新媒体工具中比例最高,为41.79%;埃博拉出血热视频微博转载量最多,为51.69%,但门户网站观看视频量最多。漫画书在微信公众号中转载量最多,为68.89%。结论应急健康传播中应重视新媒体的运用;不同类型传播材料应侧重使用不同的新媒体工具;在应急健康传播中手机微信在信息扑捉敏感性以及传播持续时间上均有先天优势。
[Abstract]:Objective to understand and analyze the use of new media in the healthy transmission of Ebola haemorrhagic fever. The number of comic books reproduced and used by 3 new media tools was the highest, 225, followed by promotional videos with 89; posters were relatively low. There are 67. The Ebola hemorrhagic fever propaganda poster portal is the most widely used of the three new media tools, 41.79. Weibo, the video of Ebola haemorrhagic fever, is the most reprinted. The number of comic books reprinted in Official account was 68.89.Conclusion We should pay attention to the use of new media in emergency health communication, different types of communication materials should focus on the use of different new media tools; WeChat has inherent advantages in information capture sensitivity and transmission duration in emergency health communication.
【作者单位】：中国疾病预防控制中心政策研究与健康传播中心;
【分类号】：R512.8;R193

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