预防H7N9禽流感相关微博的传播者及传播内容研究

发布时间：2018-12-26 13:09

【摘要】：目的分析H7N9禽流感相关微博的传播者和传播内容,探讨如何加强和规范微博平台上突发公共卫生事件的信息传播。方法采集在2013年3月31日—6月30日新浪微博中所有与H7N9禽流感相关的微博,并采用分层随机抽样的方法,从中选取343条微博,提取博主信息及微博内容进行分析。结果在H7N9禽流感发生后第5天和第11天,微博数量分别达到极大值。在抽取的343条微博中,75位博主(21.9%)为机构认证,19位博主(5.5%)为个人认证,无认证的有249位(72.6%)。微博信息的来源主要为各级疾控部门(74条,21.6%)、专家(73条,21.3%)、各种媒体(48条,13.9%)、各级卫生行政部门(46条,13.4%)。微博内容中,155条(45.2%)微博介绍常规预防方法,117条(34.1%)微博介绍消毒方法,95条(27.7%)微博介绍中医预防方法。结论官方机构、新闻媒体的信息发布对微博平台突发公共事件信息传播有重要影响,应尽早发布正确信息,帮助受众应对突发事件。微博内容多而繁杂,网络平台管理部门需要加强对虚假信息的管理,以免造成恐慌或错误信息广泛流传。
[Abstract]:Objective to analyze the communicators and contents of Weibo related to H7N9 avian influenza, and to discuss how to strengthen and standardize the information transmission of public health emergencies on the platform of Weibo. Methods from March 31, 2013 to June 30, 2013, all Weibo related to H7N9 Avian Influenza were collected from Weibo of Sina, and 343 pieces of Weibo were selected from them by stratified random sampling, and then the information of bloggers and the contents of Weibo were extracted and analyzed. Results on the 5th and 11th day after the occurrence of H7N9 avian influenza, the number of Weibo reached the maximum. Of 343 items extracted by Weibo, 75 bloggers (21.9%) were certified by institutions, 19 bloggers (5.5%) were individual certifications, and 249 (72.6%) were not certified. The sources of Weibo information were mainly from disease control departments at all levels (74 articles, 21.6%), experts (73 articles, 21.3%), various media (48 articles, 13.9%), and public health administrative departments at all levels (46 items, 13.4%). Of Weibo's contents, 155 (45.2%) Weibo introduced routine preventive methods, 117 (34.1%) Weibo introduced disinfection methods, 95 (27.7%) Weibo introduced traditional Chinese medicine prevention methods. Conclusion the information release of official organizations and news media has an important influence on the information dissemination of unexpected public events in Weibo platform, and the correct information should be released as soon as possible to help the audience cope with unexpected events. Weibo needs to strengthen the management of false information in order to avoid causing panic or misinformation.
【作者单位】：北京大学公共卫生学院流行病与卫生统计学系;北京大学生育健康研究所;北京大学公共卫生学院;中国传媒大学;北京大学第三医院;
【基金】：高等学校博士学科点专项科研基金(20110001110018)
【分类号】：G206;R511.7

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