地方著名商标条例的实证研究

发布时间：2018-04-05 22:03

本文选题：著名商标　切入点：理论基础　出处：《湘潭大学》2015年硕士论文

【摘要】：著名商标是各地方为了给予本行政区内部分满足条件的商标以高于普通商标保护水平但低于驰名商标保护水平而创造出来的概念。著名商标的较高知名度和较好声誉是商标使用人、所有人通过长期投资、使用、维护所创造的,同时商标所有人可以借助著名商标的知名度进一步开拓市场,获取经济和社会利益,这种利益具有正当性、是依法取得的,理应受到法律的保护。且在消费社会和品牌经济背景之下,根据商标知名度和声誉价值大小的不同,可将商标具体划分为驰名商标、著名商标和普通商标三种不同的类型,并赋予其不同的保护力度。通过地方著名商标认定条例所构建的著名商标制度是实施商标战略、品牌战略的重要举措,符合现代商标制度对商标表彰功能进行保护的立法目的,因此构建和完善著名商标制度势在必行,亟待进一步发挥该制度的重要功能。虽然各地方均以颁布和实施著名商标认定条例的形式,对著名商标进行保护。但笔者通过对31个省级行政区域的著名商标条例进行收集和整理,并以此为研究样本,发现当前各地方的著名商标条例普通存在以下几个方面的问题:其一,对著名商标认定条例的立法目的存在误区和偏差;其二,著名商标认定对象、认定程序等认定工作方面存在的问题;其三,部分地区对著名商标的保护以商标淡化理论为理论基础,与商标法所采用的混淆理论存在冲突;其四,管理、激励措施方面规定存在的问题等等。正是由于地方著名商标认定条例中所存在的种种问题问题,最终导致著名商标制度的价值无法得以发挥。因此应该转变当前这种为著名商标提供特殊保护的立法目的,在著名商标认定条例中明确重点地突出著名商标在提高商标知名度、促进实施商标战略的实施以及促进地方经济发展方面的立法目的;简化认定程序;对著名商标的保护应该坚持以“混淆理论”为理论基础,不能采取商标淡化理论;建立多元化、地方化以及长效化的著名商标促进和激励措施等等,从而不断完善著名制度,发挥该制度的的价值,促进地方经济发展,打造品牌强国。
[Abstract]:Famous trademark is a concept created by all localities in order to give the trademark which satisfies some conditions in the administrative region higher than the level of protection of common trademark but lower than the level of protection of well-known trademark.The higher visibility and better reputation of famous trademarks are those created by the users of trademarks, and the owners can further exploit the market through long-term investment, use and maintenance.To obtain economic and social benefits, this kind of interest is legitimate, is obtained according to law, should be protected by law.Under the background of consumer society and brand economy, the trademark can be divided into three different types, famous trademark, famous trademark and common trademark, according to the difference of trademark popularity and reputation value.The famous trademark system established by the local famous trademark recognition regulations is an important measure to implement the trademark strategy and brand strategy, and conforms to the legislative purpose of the modern trademark system to protect the trademark recognition function.Therefore, it is imperative to construct and perfect the famous trademark system.Although each place by promulgates and implements the famous trademark confirmation regulation form, carries on the protection to the famous trademark.However, the author collects and arranges the famous trademark regulations in 31 provincial administrative regions, and takes this as the research sample to find that there are some problems in the following aspects of the famous trademark regulations in various places: first,There are misunderstandings and deviations on the legislative purpose of famous trademark recognition regulations; second, problems existing in the identification work of famous trademark recognition objects and procedures; third,The protection of famous trademarks in some areas is based on the theory of trademark desalination, which conflicts with the confusion theory adopted in trademark law.It is because of the problems existing in the local famous trademark recognition regulations that the value of the famous trademark system cannot be brought into play.Therefore, it is necessary to change the current legislative purpose of providing special protection for well-known trademarks, so as to clearly highlight the well-known trademarks in the regulations on the recognition of famous trademarks in order to enhance their popularity.To promote the implementation of trademark strategy and the legislative purpose of promoting the development of local economy; to simplify the identification procedure; to protect famous trademarks should adhere to the theory of "confusion theory" as the theoretical basis, not to adopt the theory of trademark desalination;In order to improve the famous system, bring the value of the system into full play, promote the development of local economy and build a strong brand, we should establish diversified, localized and long-lasting famous trademark promotion and incentive measures.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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