动漫形象商品化权的法律保护模式研究

发布时间：2018-05-18 16:02

本文选题：动漫形象 + 商品化　；参考：《广西师范大学》2017年硕士论文

【摘要】：研究动漫形象商品化权极具挑战,因为国内学者对商品化权研究目前还处于理论探索阶段,比起国外要晚很多。因此,当发生动漫形象侵权问题时,我国主要采用现行的法律进行综合解决,但是不可否认的是,我国既存的法律体系具有滞后性,并不能对动漫形象进行切实有效的保护。因此,我国应当敢于创新、突破传统思维,尝试构建独立的动漫形象商品化权法律保护模式,从而从根本上预防并制裁动漫形象侵权行为。本文主体部分主要分为五个章节对动漫形象商品化权的法律保护模式进行具体阐述:第一章“动漫形象商品化权概述”,通过阐述商品化权的由来、概念与性质,引出动漫形象商品化权的概念。第二章“保护动漫形象商品化权之正当性”,紧扣动漫形象的特殊性,通过阐述保护动漫形象商品化权的必要性与紧迫性来论证保护动漫形象商品化权之正当性。第三章“我国动漫形象商品化权保护之现状”,该部分主要重点分析我国《著作权法》、《商标法》、《专利法》、《反不正当竞争法》对动漫形象商品化权的保护现状与存在的局限,为我国以后在立法中完善对动漫形象商品化权的保护提供理论支持。第四章“国外动漫形象商品化权的保护模式及评析”,该部分主要重点论述美国、日本、德国对动漫形象商品化权的保护模式及评析,通过全面的比较分析各国司法实践中对动漫形象商品化的立法保护模式,从而为以后完善相关立法提供非常有益的借鉴经验。第五章“构建我国动漫形象商品化权的新型法律保护模式”,该部分以构建动漫形象商品化权这一新型权利为中心,主要阐述了动漫形象商品化权专门立法的未来趋势、立法设想以及构建动漫形象商品化权的法律关系、法律保护,为我国以后预防并制裁动漫形象侵权行为提出了立法建议。结论部分主要系统的总结了国外动漫产业大国对动漫形象商品化权的法律保护模式,从而得出我国应当敢于创新、突破传统思维,尝试将动漫形象商品化权构建为一个独立的权利进行法律保护的立法建议。
[Abstract]:It is very challenging to study the commercialization right of animation image because domestic scholars are still in the stage of theoretical exploration and much later than foreign countries. Therefore, when the problem of cartoon image infringement occurs, our country mainly adopts the current law to solve the problem comprehensively, but it is undeniable that the existing legal system of our country has the lag nature, can not carry on the effective protection to the animation image. Therefore, our country should dare to innovate, break through the traditional thinking, try to build an independent animation image commercialization right legal protection model, so as to fundamentally prevent and sanction the animation image infringement. The main body part of this paper is divided into five chapters to elaborate the legal protection mode of commoditization right of animation image in detail: the first chapter is "Overview of commoditising right of animation image", through expounding the origin, concept and nature of commercialization right. This paper introduces the concept of commoditization right of animation image. The second chapter is "the legitimacy of protecting the right to commercialize the image of animation", which is based on the particularity of the image of animation, and expounds the necessity and urgency of protecting the right to commercialize the image of animation to prove the legitimacy of protecting the right to commercialize the image of animation. The third chapter is "the present situation of the protection of the right of commoditization of animation image in China". This part mainly analyzes the present situation and the existing limitations of the protection of the right to commercialize the image of animation by the copyright Law, the Trademark Law, the Patent Law and the Anti-unfair Competition Law. For our country in the future legislation to improve the protection of animation image commercialization right to provide theoretical support. The fourth chapter "the foreign animation image commercialization right protection mode and the appraisal", this part mainly discusses the United States, Japan, Germany to the animation image commercialization right protection pattern and the appraisal. Through a comprehensive comparative analysis of the various countries in the judicial practice of the commercialization of animation image legislation protection model, so as to improve the relevant legislation in the future to provide very useful experience. The fifth chapter, "constructing the new legal protection mode of commoditization right of animation image in our country", focuses on the construction of the new right of commoditization right of animation image, and mainly expounds the future trend of the special legislation of commoditization right of animation image. The legislative assumption and the legal relationship of constructing the right of commoditization of animation image, and the legal protection, put forward legislative suggestions for preventing and sanctioning the infringement of cartoon image in our country in the future. Part of the main conclusions of the main summarized the foreign animation industry countries to the animation image commercialization of the legal protection model, so that our country should dare to innovate, break through the traditional thinking. This paper tries to construct the right of commoditization of animation image as an independent right to carry on the legislative suggestion of legal protection.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.4

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