论公众人物的人格权商品化

发布时间：2018-05-30 03:15

本文选题：公众人物 + 人格权　；参考：《法律适用》2015年04期

【摘要】：在人格权商品化的过程中,公众人物的人格权商品化占有重要地位,并具有一定的特点。公众人物人格权商品化的客体,具有广泛性和扩张性;公众人物人格权受到商品化侵害的损害赔偿,应以财产损害赔偿为主,以精神损害赔偿为补充;公众人物人格权中的财产利益,具有可继承性。公众人物可以将其人格权进行商品化利用,但是必须受到限制和规范,不得侵害公共利益和影响社会秩序。公众人物不得代言虚假广告,公众人物中的特型演员具有特殊的注意义务,不得以历史人物形象出现进行商品代言,不得误导消费者。公众人物应当允许平行姓名的合理化商业利用,对公众人物姓名和肖像的适度的商业化模仿行为也要予以容忍。
[Abstract]:In the process of commoditization of personality rights, the commercialization of personality rights of public figures occupies an important position and has certain characteristics. The object of the commercialization of the personality right of the public figure is extensive and expansible, and the compensation for the damage caused by the commoditization of the personality right of the public figure should be mainly the compensation for property damage, supplemented by the compensation for spiritual damage. The property interests in the personality right of public figures are inheritable. Public figures can commercialize their personality rights, but they must be restricted and regulated, not encroaching on public interests and affecting social order. Public figures are not allowed to endorse false advertisements, and special actors in public figures have special duty of care. They must not represent goods as historical figures or mislead consumers. Public figures should be allowed to rationalize the commercial use of parallel names, and moderate commercial imitations of public figures and portraits should be tolerated.
【作者单位】：北京市第三中级人民法院研究室;
【分类号】：D923

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