姓名权商品化的法律规制研究

发布时间：2018-08-25 09:18

【摘要】：在当今商业社会,现代传媒和广告业的迅猛发展,人格权中的财产价值也随之日益突显。姓名权作为人格权的一部分,姓名权的财产价值也不容忽视。现有商业活动中,自然人的姓名常常被用于商业广告、商品或服务中,以提升商品或服务的市场号召力和影响力。与此同时,姓名权商品化也带来了一系列新的法律问题。然而,现阶段我国有关姓名权商品化的法律、法规以及理论研究还远远不能满足人们对保护姓名权商品化给自己带来的财富的需求。同时,关于姓名权商品化的立法比较模糊,学术界对姓名权商品化的理论研究成果不够全面和丰富,以及在司法实践过程中对姓名权商品化的处理不统一,也就导致了姓名权商品化的过程中,权利人及其利害关系人的权利义务难以确定。比较、学习国外关于姓名权商品化法律保护模式,结合我国实际,完善我国姓名权商品化法律制度,肯定姓名权中的财产利益,确定姓名权被侵权后的赔偿标准,以及姓名权权利人在滥用权利给他人造成损害时应承担的责任。
[Abstract]:In today's commercial society, with the rapid development of modern media and advertising industry, the value of property in the right of personality has become increasingly prominent. As a part of the right of personality, the property value of the right of name can not be ignored. At the same time, the commercialization of the right to name has brought about a series of new legal problems. However, at present, the laws, regulations and theoretical research on the commercialization of the right to name in our country are far from meeting the people's needs for protecting the wealth brought by the commercialization of the right to name. The legislation of the commercialization of the right to name is relatively vague, the academic research achievements on the commercialization of the right to name are not comprehensive and rich, and the treatment of the commercialization of the right to name is not unified in the process of judicial practice, which leads to the commercialization of the right to name in the process, the rights and obligations of the obligee and its stakeholders are difficult to determine. The mode of legal protection for the commercialization of the right to name should be perfected in the light of China's actual conditions, the legal system for the commercialization of the right to name should be perfected, the property interests in the right to name should be affirmed, the compensation standards for the infringement of the right to name should be determined, and the liability of the right holder of the right to name should bear when abusing the right to cause damage to others.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923

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