新赛股份公司盈利能力分析的研究

发布时间：2018-01-09 22:20

本文关键词：新赛股份公司盈利能力分析的研究　出处：《石河子大学》2014年硕士论文　论文类型：学位论文

【摘要】：新赛股份公司于2004年在上海证券交易所首发上市，主要从事农作物种植、加工、销售及农业高新技术产品的研究及开发。随着业务的不断扩展，，公司主要业务由农业向工业化转型。公司已形成“一主两翼，向优势资源转换”的战略模式，即以棉花产业的发展作为主要的行业，在行业中发挥主导作用；以油脂行业为一翼，凸显品牌效应的特点；以棉纺产业为一翼，发挥棉花产业链延伸的影响；优势资源转换——以矿产和清洁能源建设，作为优势产业和衍生发展的突破。新赛股份公司是一家非常具有潜力的公司，在进入新疆市场之后就马上占据了较高的市场占有率。但是在市场竞争残酷的情况下，新赛股份公司如何能够在市场上占有不败之地，如何长远持久的发展是非常值得我们探讨的。针对这个问题笔者结合新赛股份公司相关信息，从该公司的盈利能力方向着手研究，对该公司目前的盈利能力财务状况进行解析，笔者通过分析得出：就新赛股份公司目前的财务状况而言，其盈利能力较弱，年报数据显示近三年均不同程度出现亏损状态。笔者通过对新赛股份公司其他影响盈利能力的因素来分析，找出新赛股份公司在政策影响方面、市场定位、成本控制、人力资源管理能力、新赛股份公司盈利能力面临的瓶颈和该公司的竞争能力中所存在的问题，笔者通过分析得出：新赛股份公司经营能力较弱，在经营方面存在较多需要解决的问题，所以，本文针对这一系列问题提出了政策建议、明确市场定位、加强成本管理、提升人力资源管理能力、行业竞争格局和发展趋势等建议，对该公司盈利能力的提高和公司的发展尤为重要。
[Abstract]:Xinsai Co., Ltd. was listed on the Shanghai Stock Exchange in 2004, mainly engaged in crop planting, processing, marketing and agricultural high-tech products research and development. With the continuous expansion of business. The main business of the company has been transformed from agriculture to industrialization. The company has formed a strategic model of "one main body and two wings, to the advantage of resources", that is, taking the development of cotton industry as the main industry and playing a leading role in the industry; Take the oil industry as one wing, highlight the characteristics of brand effect; Take cotton spinning industry as one wing, give play to the influence of cotton industry chain extension; Superior resources conversion-mineral and clean energy construction, as a breakthrough in the development of superior industries and derivatives. Xinsai stock company is a very potential company, immediately after entering the market in Xinjiang occupied a higher market share, but in the market competition cruel circumstances. How the Xinsai stock company can occupy an invincible position in the market and how to develop in the long run is very worthy of our discussion. In view of this problem the author combines the relevant information of Xinsai stock company. From the direction of the profitability of the company to begin to study, the current profitability of the financial situation of the company were analyzed, the author concluded that: on the current financial situation of Xinsai stock company, its profitability is relatively weak. Annual report data show that the last three years in varying degrees of loss state. Through the analysis of other factors that affect the profitability of Xinsai Stock Company, the author finds out the policy impact, market positioning, cost control and human resource management ability of Xinsai Joint-stock Company. Xinsai Joint-stock company faced the bottleneck of profitability and the problems in the competitiveness of the company. Through the analysis, the author concludes that the operating ability of Xinsai Joint-stock Company is weak. There are many problems to be solved in the aspect of management. Therefore, this paper puts forward some policy suggestions to solve these problems, such as clear market position, strengthen cost management, and improve human resource management ability. The suggestions of industry competition pattern and development trend are particularly important for the improvement of profitability and the development of the company.
【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F275;F276.6

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