长安福特售后配件物流运作改进研究

发布时间：2018-01-15 03:20

本文关键词：长安福特售后配件物流运作改进研究　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：售后配件是进行售后服务的前提,一直以来也是汽车生产厂家重要的利润来源。汽车市场增长的放缓和国家政策的调整,使得汽车生产厂家的售后配件业务面临空前的压力,一方面,原厂配件面临其他渠道配件的竞争,降价势在必行,另一方面,原厂配件又必需以市场为导向,提高响应需求的效率和服务的质量。在当前情况下,原厂配件需要通过降低成本,提高效率来克服目前的困难,保持市场地位。物流运作的改进研究能够提高配件供应效率和降低配件成本,成为汽车厂家关注的研究领域。提高客户满意度和降低物流成本是售后配件物流运作改进研究的两个最重要目的,二者之间同时又存在着效益背反的关系,客户满意度的提升往往会增加物流成本。本文从售后配件物流运作中最重要的仓储环节和运输环节着手,依据物流、供应链、市场营销、成本管理等相关知识,结合长安福特售后配件物流运作过程中存在的问题,努力寻找既能满足客户要求又能降低成本的售后配件物流运作的改进途径。结合对现存问题的分析,本文提出了:任何物流运作的改进都要以客户满意度为前提;要站在全局的角度,合理平衡物流服务和物流成本之间的关系;区别对待不同种类的配件,合理取舍方能顾全大局;想方设法调动供应链中各部门各主体的积极性,利用一切可以利用的资源,保障改进措施的顺利实施。依据以上解决问题的思路,在仓储运作改进部分,本文提出了基于客户期望值和配件周转速度两个要素的售后配件库存存放方法,解决售后配件库存集中存放还是分散存放和存放多少的现实问题。同时也针对智能订单和发货项目在运行中存在的不足,提出了优化方法。在运输管理改进部分,本文针对对长安福特售后配件运输影响较大的配送中心服务区域优化、配件转运优化和配件发运体积改进等课题,制定了配送中心服务区域优化的原则、转运配件加车决策方法和保险杠叠放发运方案,三者都立足于提高客户满意度、消除运输浪费、降低运输成本。
[Abstract]:After-sale accessories are the premise of after-sales service, and have always been an important profit source for automobile manufacturers. The growth of automobile market has slowed down and the adjustment of national policies. Automobile manufacturers are facing unprecedented pressure of after-sale accessories business. On the one hand, the original factory accessories face other channel accessories competition, price is imperative, on the other hand, the original factory accessories must be market-oriented. Improve the efficiency of response to demand and service quality. In the current situation, the original factory accessories need to reduce costs and improve efficiency to overcome the current difficulties. Maintain market position. Improved logistics operations can improve the efficiency of spare parts supply and reduce the cost of accessories. Improve customer satisfaction and reduce logistics costs are the two most important purposes of the logistics operation improvement research of after-sales accessories, and there is a negative relationship between the two at the same time. The promotion of customer satisfaction will often increase logistics costs. This article from after-sales accessories logistics operation of the most important warehousing and transportation links, based on logistics, supply chain, marketing, cost management and other related knowledge. Combining with the problems existing in the logistics operation of Changan Ford after-sale accessories, the author tries to find a way to improve the logistics operation of after-sale accessories which can not only meet the requirements of customers but also reduce the cost. Combined with the analysis of the existing problems. This paper puts forward: any improvement of logistics operation should be based on customer satisfaction; We should balance the relationship between logistics service and logistics cost from the angle of overall situation. Different treatment of different types of accessories, reasonable choice can take into account the overall situation; Try to mobilize the enthusiasm of all departments in the supply chain, use all available resources to ensure the smooth implementation of improvement measures. According to the above ideas to solve the problem, in the warehouse operation improvement part. This paper presents an inventory storage method for aftermarket accessories based on customer expectation and turnover speed of accessories. To solve the problem of centralized storage or scattered storage of spare parts and how much storage. At the same time, it also aims at the shortage of intelligent order and delivery project in operation. In the part of improving transportation management, this paper aims at the optimization of service area of distribution center, the optimization of spare parts transshipment and the improvement of volume of spare parts, which have a great impact on the transportation of aftermarket accessories of Changan Ford. The principle of service area optimization of distribution center, the decision method of adding vehicle for transshipment accessories and the plan of superposition of bumper are established. All three are based on improving customer satisfaction, eliminating transportation waste and reducing transportation cost.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F252

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