A管理咨询公司成本优化分析

发布时间：2018-01-23 17:41

  本文关键词： 管理咨询企业 项目成本 非项目成本 成本优化策略　出处：《对外经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：中国经济持续稳定发展,越来越多地企业需要管理咨询服务,来支持其业务发展。2015年5月8日国务院颁发《中国制造2025》起,国内众多制造业企业,纷纷加入工业4.0及数字化工厂建设大军,制造业作为管理咨询在中国的最大市场,这一变化,给管理咨询业带来了广阔的市场前景。然而,伴随着经济发展,管理咨询业也在飞速的发展,如今国内有超过20万家管理咨询企业在争夺市场份额。为了固定领地并扩大战果,实力雄厚的公司不断的延伸其产品线,如某公司在给客户提供咨询服务的同时给予其参观科技展的机会,这种捆绑的营销方式,给市场带来了巨大的冲击。在管理咨询行业中占据一定市场的实力雄厚的咨询公司实施扩张策略并加大自有品牌的推广,与此同时客户在采购策略中,加入了招投标机制并提高了采购的规范制度,导致市场竞争空前激烈,这样势必要求咨询公司通过更有战略性的价格来进行竞争。本文基于上述背景,对A管理咨询公司进行了详细分析,分析了当前管理咨询行业概况及内部和外部环境现状,找出A管理咨询公司在企业成本优化过程中存在的问题,逐条进行分析,并针对性的提出了成本优化策略。通过对项目成本和非项目成本的优化,帮助A管理咨询公司在国内市场持续稳定的发展。
[Abstract]:As China's economy continues to develop steadily, more and more enterprises need management consulting services to support their business development. In May 8th 2015, the State Council issued "made in China 2025". Many domestic manufacturing enterprises have joined the army of industry 4.0 and digital factory construction, which is the biggest market for management consulting in China. Management consulting industry has brought broad market prospects. However, with the economic development, the management consulting industry is also developing rapidly. Now there are more than 200,000 management consulting companies competing for market share. In order to secure territory and expand their success, powerful companies continue to expand their product lines. Such as a company to provide consulting services to customers while giving them the opportunity to visit the technology show, this bundled marketing. To the market has brought a huge impact. In the management consulting industry, a strong market in the strength of consulting companies to implement expansion strategy and increase the promotion of their own brands, at the same time, customers in the procurement strategy. Joined the bidding mechanism and improved the procurement system, resulting in unprecedented fierce market competition, which is bound to require consulting companies through a more strategic price to compete. This paper based on the above background. This paper analyzes A management consulting company in detail, analyzes the current situation of management consulting industry and the current situation of internal and external environment, and finds out the problems existing in the process of cost optimization of A management consulting company. Through the optimization of project cost and non-project cost, A management consulting company can develop steadily in the domestic market.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.1;F275
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本文编号：1457852