S地产公司项目设计阶段成本控制策略研究

发布时间：2018-02-09 06:58

本文关键词： 房地产开发设计阶段成本控制策略　出处：《吉林大学》2013年硕士论文　论文类型：学位论文

【摘要】：经过30多年的发展过程，房地产行业已经成为推动中国经济增长的支柱产业。受制于不断出台的宏观调控政策、持续上涨的土地价格、行业内部的激烈竞争，房地产由最初的暴利行业逐渐回归理性。面对不断下降的行业利润率，提高管理水平，严格控制项目成本，成为了房地产开发企业在行业内立足的重要手段。本文的第一部分，通过对我国房地产市场发展过程的简单概括，介绍了房地产企业的生存现状，阐述了项目成本控制对房地产企业的重要作用。随后引用相关研究的成果、分析房地产项目的成本构成、列举行业数据，论述了设计阶段对控制房地产项目成本的重要性，，进而引出了本文的主要研究方向，即在设计阶段控制房地产项目成本的策略。最后，介绍了本文的研究方法和研究对象S地产公司的基本情况。本文的第二部分，主要说明了本文研究的理论基础，即目标成本管理理论体系。进而结合房地产项目的实际情况，论述了在房地产项目的设计阶段实行目标成本管理的原则。本文的第三到第六部分，从房地产开发项目的设计管理角度入手，分析了设计前期、修详规阶段、方案阶段、施工图阶段对房地产项目成本的影响因素，并根据自己的实际工作经验，通过分析S地产公司项目设计阶段的成本控制现状，总结出了行之有效的成本控制策略，并通过案例加以验证。本文的结尾，对研究的主要观点进行了总结，对研究的前景进行了展望。
[Abstract]:After more than 30 years of development, the real estate industry has become the pillar industry to promote China's economic growth. It is subject to the constant introduction of macro-control policies, the rising land prices, and the fierce competition within the industry. In the face of declining industry profit margin, improving management level and strictly controlling project cost, real estate industry has become an important means for real estate development enterprises to establish a foothold in the industry. The first part of this paper, through a brief summary of the development process of the real estate market in China, introduces the existing situation of the real estate enterprises, expounds the important role of project cost control on the real estate enterprises. This paper analyzes the cost composition of real estate projects, enumerates the industry data, discusses the importance of the design stage in controlling the cost of real estate projects, and then leads to the main research direction of this paper. That is, the strategy of controlling the cost of real estate project in the design stage. Finally, the paper introduces the research method and the basic situation of S real estate company. The second part of this paper mainly explains the theoretical basis of this paper, that is, the theoretical system of target cost management, and then discusses the principles of implementing target cost management in the design stage of real estate projects in combination with the actual situation of real estate projects. The third to 6th parts of this article, from the real estate development project design management angle, has analyzed the design Prophase, the revision detailed regulation stage, the plan stage, the construction drawing stage to the real estate project cost influence factor, According to their own practical work experience, through the analysis of S real estate project design stage of the cost control situation, summed up the effective cost control strategy, and through the case to verify. At the end of this paper, the main viewpoints of the study are summarized and the prospect of the research is prospected.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275.3;F299.233.4

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