项目管理在新媒体媒资管理离线编目中的应用

发布时间：2018-03-06 23:15

本文选题：项目管理　切入点：新媒体　出处：《华南理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：广东南方电视台大型项目部新媒体媒资管理系统中的离线编目项目来源于本人所在单位的实际需要。目前广东南方电视台年编目总量约为3000小时，其中新闻、资讯类节目1350小时，，专题类节目600小时，影视及综艺类节目900小时，综艺、少儿、活动类节目150小时。为了进一步提高媒体资产的管理水平和应用效率，实现新媒体媒资管理系统的保值与增值，同时考虑到台里设备和场地不足的问题，计划采用外包的方式，由专业的编目服务提供商来完成编目工作。出于信息安全及版权保护，编目服务提供商不能直接登入现有媒资管理系统，需要采用离线编目的方式。为了保证工作高效有序开展，广东南方电视台大型项目部成立了离线编目项目组。本项目的实施对广东南方电视台后续的软件工程类项目开展有指导性意义，对通过软件工程来提升媒资管理水平进行了有益探索。本文运用了科学的项目管理理论，从范围管理、时间管理、成本管理、质量管理、风险管理、人力资源管理、沟通管理、采购管理及系统管理的方法与工具九大领域及需求管理、进度管理、质量管理、培训管理、验收管理等关键活动阐述了项目管理在离线编目项目中的应用。离线编目项目最终在项目管理理论的指导及项目管理工具的合理应用中成功实施，实现了项目目标。本文还结合本人的工作经验，总结了离线编目项目存在的问题，指出了后续媒体单位在项目管理的改进方向，希望对本人工作单位后续软件工程项目的开展有借鉴意义。
[Abstract]:The off-line cataloging project in the new media media management system of the large project department of Guangdong Southern Television comes from the actual needs of the units in which they belong. At present, the total annual cataloguing amount of Guangdong Southern TV Station is about 3000 hours, among which news, 1350 hours of information programmes, 600 hours of special programmes, 900 hours of film, television and variety shows, 150 hours of variety arts, children and activities. In order to further improve the management level and application efficiency of media assets, To maintain and add value to the new media media capital management system, and to take into account the shortage of equipment and space in the station, it is planned to adopt the method of outsourcing to complete the cataloging work by professional cataloguing service providers. For the sake of information security and copyright protection, Cataloging service providers can not directly log into the existing media management system and need offline cataloging. In order to ensure the efficient and orderly development of the work, the large project department of Guangdong Southern Television has set up an off-line cataloguing project team. The implementation of this project has instructive significance for the subsequent software engineering projects of Guangdong Southern TV Station. Through the software engineering to improve the media capital management level has carried on the beneficial exploration. This paper uses scientific project management theory, from scope management, time management, cost management, quality management, risk management, human resources management, communication management, Procurement management and system management methods and tools nine major areas and requirements management, progress management, quality management, training management, The application of project management in off-line cataloguing project is expounded in the key activities such as acceptance management. Finally, the off-line cataloguing project is successfully implemented in the guidance of project management theory and the rational application of project management tools, and the project goal is realized. This paper also sums up the problems existing in off-line cataloging projects and points out the direction of improvement in project management of follow-up media units, hoping to be useful for the development of follow-up software engineering projects in my work unit.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G229.27;TP315

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