都尚花园建设项目成本控制研究

发布时间：2018-03-18 02:15

本文选题：房地产　切入点：建设项目　出处：《哈尔滨工程大学》2013年硕士论文　论文类型：学位论文

【摘要】：房地产开发项目是一个涉及到多方面多个领域的项目，其中任何一个领域物价的上涨都有可能引起房地产开发成本的上涨，比如营销费用的增加、工人工资的上涨、建筑材料价格的上涨等。本文以都尚花园一期开发项目出现的成本问题为切入点，对其项目成本及费用进行计算分析，都尚花园一期的成本从计划成本141951800元上升至222115066元，整整增加了80163266元，工程费用的增加直接导致了开发成本的上升，除此之外，还有责权利结合不完善项目变更过多等导致实际成本远超过成本预算；最主要的问题是没有对项目进行工期成本控制管理。针对问题成因，论文抓住二期项目成本控制的关键点通过成本控制指标的选择和编制合理的目标成本，将成本结构进行合理分解，并通过构建成本控制指标体系、方法体系，对二期项目展开动态跟踪控制措施，从项目立项、设计、施工、营销四个阶段都进行材料与人工成本的控制；为保障二期项目成本控制的效果。从组织对策、人员保障、资金保障和企业文化四个方面对项目成本控制体系进行保障，解决都尚花园二期项目建设过程中成本管理存在的问题，为二期建设项目实施过程中的成本计划和控制提供思路和理论支持，为相关项目的建设提供经验支持。该文通过提高开发项目的计划性、组织性、执行力入手，以成本控制为核心进行内部管理和控制，实现整体项目成本动态全程管理，，实现管理工作覆盖房地产项目计划、开发、营销、推广、总结等全过程，实现房地产开发企业管理水平和经营能力的跨越式提升，为房地产开发企业的科学可持续性发展奠定坚实的基础。
[Abstract]:The real estate development project is a project involving many aspects and many fields. The rise in prices in any one of these fields may lead to an increase in the cost of real estate development, such as the increase in marketing costs and the increase in workers' wages. A rise in the price of building materials, etc. In this paper, the cost of the first phase development project of Dushangyuan is taken as the starting point, and the project cost and cost are calculated and analyzed. The cost of the first phase of Dushang Garden has risen from 141951800 yuan to 222115066 yuan, an increase of 80163266 yuan. The increase of project cost directly leads to the increase of development cost, in addition, there are too many changes of responsibility and rights combined with imperfect project, which result in the actual cost far exceeding the cost budget; The most important problem is that the project is not managed by time cost control. In view of the causes of the problem, the paper grasps the key points of cost control in the second phase of the project through the selection of cost control indicators and the establishment of reasonable target cost. The cost structure is decomposed reasonably, and by constructing the cost control index system and the method system, the dynamic tracking control measures are carried out for the second phase project, from the project establishment, the design, the construction, In order to ensure the effect of the cost control of the second phase of the project, the control system of the project cost is guaranteed from four aspects: organization countermeasure, personnel security, fund guarantee and enterprise culture. In order to solve the problems of cost management in the construction of the second phase of the project, this paper provides ideas and theoretical support for the cost planning and control during the implementation of the second phase construction project, and provides experience support for the construction of related projects. Through improving the planning, organization and execution of the development project, this paper takes the cost control as the core to carry out internal management and control, realizes the whole project cost dynamic whole process management, realizes the management work to cover the real estate project plan. The whole process of developing, marketing, popularizing and summing up can realize the leapfrogging promotion of the management level and management ability of the real estate development enterprises, and lay a solid foundation for the scientific and sustainable development of the real estate development enterprises.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU723.3

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