基于挣值法的南京碧桂园地产项目成本管控研究

发布时间：2018-03-18 16:35

本文选题：成本管控　切入点：房地产行业　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：管控是当代企业经营管理的重要组成部分,是企业决策的方向与依据,是战略方向发展的目标。加强企业成本管控,降低成本耗费,增强成本的时间效应,是提高企业经济效益的主要方法。本文在介绍房地产行业背景、特点以及现状的基础上,指出我国房地产行业在成本管理方面存在观念落后;管理工具、分析方法陈旧;人才稀缺;成本管控缺乏全面性、方向性等不足。以此为基础,针对房地产行业的成本特点,主要采用挣值法、AHP和SWOT分析等方法,对南京碧桂园房地产项目进行成本管控分析。研究内容主要包括:对国内外挣值法的研究现状予以综述,阐述挣值法对于项目成本管理的必要性;结合南京碧桂园凤凰城具体项目,介绍房地产项目的成本构成并进行分类,同时归纳出房地产项目成本管控的基本原则与流程,阐明挣值法的基本原理与步骤;重点围绕对南京碧桂园凤凰城项目,对其企业成本管控特点和策略、项目建设计划、项目成本管控存在的问题展开现状分析,并运用挣值法对该项目进行实例解析,最后,根据成本分析结果,从定性和定量方面分别进行战略分析,并做出合理的战略安排。本文的研究目的旨在一方面探讨挣值法在房地产成本管理实际应用中的流程与步骤,通过实证验证挣值法的实用效果;另一方面通过对南京碧桂园房地产项目成本管理的分析,提高对该项目的成本管理水平并采取纠偏措施,以提高企业收益,并做出相应的战略选择。从实践意义上看,本文将挣值法这一理论方法与南京碧桂园实际项目背景相结合,能为南京碧桂园项目的成本管控提供具体的流程与步骤,其应用过程也可为国内其他房地产项目的成本管控提供新的思路与模板,在一定程度上推动国内房地产行业成本管控水平的提高。而关于战略选择的研究能为南京碧桂园项目以及房地产行业的战略决策提供参考和依据。
[Abstract]:Management and control is an important part of modern enterprise management and management. It is the direction and basis of enterprise decision-making and the goal of strategic development. On the basis of introducing the background, characteristics and present situation of real estate industry, this paper points out that the concept of cost management in real estate industry is backward, management tools and analytical methods are obsolete. Talent scarcity, lack of comprehensive cost control, lack of directionality, etc. Based on this, according to the cost characteristics of the real estate industry, we mainly use earned value method and SWOT analysis methods. This paper analyzes the cost control and management of real estate project in Nanjing country Garden. The main contents of the research include: summarizing the research status of earned value method at home and abroad, expounding the necessity of earned value method for project cost management; Combined with the concrete project of Phoenix City of Nanjing country Garden, this paper introduces the cost composition of real estate project and classifies it, at the same time sums up the basic principle and process of cost control of real estate project, and clarifies the basic principle and steps of earned value method. Focusing on the Nanjing country Garden Phoenix project, the enterprise cost control characteristics and strategies, project construction plan, project cost control problems, and the use of earned value method to analyze the project examples, finally, According to the result of cost analysis, the strategic analysis is carried out from qualitative and quantitative aspects, and reasonable strategic arrangement is made. The purpose of this paper is to discuss the process and steps of the application of earned value method in real estate cost management on the one hand, On the other hand, by analyzing the cost management of the real estate project in Nanjing country Garden, we can improve the cost management level of the project and take corrective measures to improve the income of the enterprise. And make the corresponding strategic choice. From a practical point of view, this paper combines the earned value method with the background of the actual project of Nanjing country Garden, which can provide specific process and steps for the cost control of the project in Nanjing country Garden. The application process can also provide new ideas and templates for the cost control of other real estate projects in China. To a certain extent, the cost control level of domestic real estate industry is improved, and the research on strategic choice can provide reference and basis for the project of Nanjing country Garden and the strategic decision of real estate industry.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU723.3

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