TY房地产开发公司LQ项目成本控制研究

发布时间：2018-03-29 12:11

本文选题：房地产开发　切入点：成本　出处：《吉林大学》2017年硕士论文

【摘要】：目前在中国,开发房地产项目通常的模式是,开发商负责立项,设计单位和施工单位参与。在此模式下,开发商一般在项目开发中发挥主要影响作用,但在项目过程中还存在其他的干扰因素,它们对项目成本控制是否得到有效实现产生了影响,应当引起重视。比如,某些人为造成的干扰因素在项目执行中常有发生,这些干扰因素对科学合理地控制项目成本产生影响。此外,设计单位、施工单位这两者是相互对立的,因而双方在项目开展的过程当中通常并非是积极主动地开展工作,导致项目执行效率无法达到预期,项目各阶段难以得到较好的衔接,这使得单一阶段中的成本控制效果大打折扣,提高了房地产项目开发中产生的成本消耗,项目实际费用超出事先进行的成本预算结果常有发生。针对上述种种现象,在房地产项目开发当中,重视成本控制,展开相关的成本控制研究确有必要。在实际的房地产开发项目当中,开展成本控制研究,首要之处是明晰成本的构成。根据实地考察,本文认为,项目成本包括土地成本、建设施工成本以及间接性的成本(含管理以及公关等方面的成本),而开展成本控制,可以从项目开发的诸个紧密相连的不同阶段入手,项目投资、开发设计、招投标、资料采购、项目验收,分不同阶段实施项目的成本控制,将控制措施落实到每个阶段,从而减少房地产项目开发的总支出,提高项目整体的竞争实力,获得更好的利益。以LQ项目为分析点,从项目成本组成、成本控制情况,探讨该项目的现存问题,同时提出具有建设性的针对性方法和措施,以完成TY房地产开发公司项目成本控制目的。成本控制法根据房地产项目不同阶段提出了各不相同的执行方法,为确保成本控制管理在项目实际操作中能顺利开展,制定相匹配的成本控制方法。从三个方面提出针对性方法:一是精简房地产公司的项目管理部门、施工管理部门和公关部门,以降低公司运作方面的成本;二是加强公司人才建设,确保在项目成本控制中管理人员有较高管理能力;三是强化财务监管,以防本非正常成本出现。跳出传统成本控制的理论框架,从新的角度探究房地产项目开发成本控制法,分析每个环节中的成本控制法,从而更深层次讨论项目成本的组成,从而分析出更为有效的成本控制方法。结合国内外房地产项目最新成本控制方法,分析TY房地产开发公司项目成本控制法以及相应的能保障成本控制实现的方法。
[Abstract]:At present, in China, the usual mode of developing real estate projects is that developers are responsible for the establishment of projects, with the participation of design and construction units. In this mode, developers generally play a major role in the development of projects. However, there are other interfering factors in the process of the project, which have an impact on the effective realization of the cost control of the project. For example, some man-made interference factors often occur in the implementation of the project. These interference factors have an impact on the scientific and reasonable control of the project cost. In addition, the design unit and the construction unit are opposed to each other, so the two sides usually do not take the initiative to carry out the work in the process of the project development. As a result, the implementation efficiency of the project can not reach the expected, and it is difficult to get a better connection between the various stages of the project, which makes the cost control effect in a single stage greatly reduced, and increases the cost consumption in the development of real estate projects. It often happens that the actual cost of the project exceeds the result of the cost budget carried out in advance. In view of the above phenomena, in the development of the real estate project, we attach importance to cost control, It is necessary to carry out the related cost control research. In the actual real estate development project, the most important thing to carry out the cost control research is to clarify the composition of the cost. According to the field investigation, the project cost includes the land cost. Construction cost and indirect cost (including the cost of management and public relations, etc.) can be controlled from different stages of project development, project investment, development design, bidding, etc. Data acquisition, project acceptance, implementation of project cost control in different stages, implementation of control measures to each stage, thus reducing the total expenditure of real estate project development, improving the overall competitive strength of the project, Take the LQ project as the analysis point, from the project cost composition, cost control situation, discuss the existing problems of the project, at the same time put forward constructive targeted methods and measures, In order to achieve the purpose of project cost control in TY Real Estate Development Company, the cost control method puts forward different execution methods according to different stages of real estate project, in order to ensure that the cost control management can be carried out smoothly in the actual operation of the project. To develop a matching cost control method. This paper puts forward three targeted methods: first, to streamline the project management department, construction management department and public relations department of the real estate company in order to reduce the operating cost of the company; The second is to strengthen the construction of company talents to ensure that the managers have higher management ability in the project cost control, and the third is to strengthen the financial supervision to prevent the occurrence of the original abnormal cost, and to jump out of the theoretical framework of traditional cost control. This paper probes into the method of real estate project development cost control from a new angle, analyzes the cost control method in each link, and discusses the composition of project cost in a deeper level. Combining with the latest cost control methods of real estate projects at home and abroad, this paper analyzes the project cost control method of TY Real Estate Development Company and the corresponding methods which can guarantee the realization of cost control.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.42

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