中小房地产企业项目成本控制研究

发布时间：2018-04-19 16:00

本文选题：房地产企业 + 价值工程　；参考：《西南交通大学》2014年硕士论文

【摘要】：在2001-2010年的10年期间,我国房地产业迅猛发展,一度国内房地产企业的数量达到了3万多家,但是,具有市场竞争力及管理能力的上市公司不过1300多家,仍有相当多的房地产企业是中小企业,处于成长的“摸索阶”段。在这些企业当中,对地产开发的管理基本上是粗放型的,对成本的管理离精细化、科学化还任重而道远。所以,对中小房地产企业更应该抓住历史机遇,在企业管理特别是成本管理方面发现问题所在,迫切找到比较符合企业规模及管理模式的好的方法及对策,以提升企业的管理实力,做大、做强企业,进而提升企业的市场核心竞争能力。本文从分析房地产企业各环节成本控制的实际情况出发,结合当前在一些房地产企业成本控制领域中实践成熟的价值工程原理、挣值原理论进行分析、提出适合中小企业自身特点的成本控制方法；同时借鉴在其它领域运用较为成熟的“标准化”理论,结合一线房地产企业的经验做法,为中小房地产企业灵活运用产品“标准化”理论提供参考,找到新的控制成本的手段。为更加对中小地产企业的成本控制现状有一个客观、真实的了解,研究当前中小房地产开发企业在成本管理方面不到位的深层次原因,结合应用的成本控制理论,探索有针对性的管理模式与管理方法,从而建立一套科学、行之有效的成本管理模式。最后,从典型的中小房地产开发企业成本控制的实际现状情况分析,运用理论模型及研究策略,对成本控制的问题提出现实对策,从而为中小企业的成本控制进行指导,为企业加强成本管理、降低制造成本,提升产品的利润空间,增强成本的管理意识,为企业的持续、健康发展提供建议性策略。本文为解决中小房地产开发企业成本管理粗放难题,尝试将成熟企业应用的相关理论作出适应性改善和完善并提出对策,引入中小地产开发企业项目管理中,对中小房地产开发企业成本管理具有借鉴及现实的指导作用。
[Abstract]:During the 10 years of 2001-2010 years, China's real estate industry has developed rapidly. At one time, the number of domestic real estate enterprises reached more than 30 thousand. However, there are only more than 1300 listed companies with market competitiveness and management ability, and a considerable number of real estate enterprises are small and medium enterprises and are in the "groping" stage of growth. The management of the real estate development is basically extensive, and the management of the cost is meticulous and scientific. Therefore, the small and medium real estate enterprises should seize the historical opportunity, find the problems in the enterprise management, especially the cost management, and find the better methods than the enterprise scale and the management model. Countermeasures, in order to enhance the management strength of enterprises, expand and strengthen enterprises, and further enhance the core competitiveness of enterprises.
Based on the analysis of the actual situation of the cost control in every link of the real estate enterprise, this paper analyzes the theory of earned value and puts forward the cost control method suitable for the characteristics of small and medium-sized enterprises in the light of the practical value engineering principle which is mature in the field of cost control of some real estate enterprises, and puts forward the cost control method suitable for the characteristics of the small and medium-sized enterprises. At the same time, it is more mature to use in other fields. The "standardization" theory, combined with the experience of the first line real estate enterprises, provides a reference for the small and medium-sized real estate enterprises to use the "standardization" theory flexibly and find new means of controlling the cost. It has an objective and real understanding of the current situation of the cost control of small and medium-sized real estate enterprises, and studies the current small and medium real estate development enterprises. In order to establish a set of scientific and effective cost management mode, a set of scientific and effective cost management mode is established by combining the applied cost control theory with the applied cost control theory. Finally, the theoretical model is used to analyze the actual situation of the typical small and medium-sized real estate development enterprises in the actual situation and use the theoretical model. And the research strategy, put forward the practical countermeasures to the problem of cost control, so as to guide the cost control of small and medium-sized enterprises, to strengthen the cost management, reduce the manufacturing cost, improve the profit space of the product, enhance the management consciousness of the cost, and provide the suggestion strategy for the continuous and healthy development of the enterprise.
In order to solve the difficult problem of cost management in small and medium-sized real estate development enterprises, this paper tries to improve and improve the relevant theories of mature enterprise application and put forward countermeasures. In the project management of small and medium-sized real estate development enterprises, it can be used for reference and practical guidance to the cost management of small and medium-sized real estate development enterprises.

【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F275.3;F299.233.41

【参考文献】