电子产品制造业新产品导入项目管理模式研究

发布时间：2018-05-08 15:04

本文选题：电子产品制造商 + 项目管理　；参考：《天津大学》2014年硕士论文

【摘要】：改革开放的不断深入推动了中国经济的不断发展，越来越多的国外企业来到中国进行投资。它们不仅给中国带来了先进的产品和技术，同时也带来了科学的项目管理理论和方法。这些理论和方法被成功地运用到新产品导入管理过程中。在国外先进技术被大量利用的过程中，，新产品导入管理成为企业实现快速抢占市场的利器。目前来说，项目管理在国内IT和建筑行业中应用水平比较高，但是在电子产品制造业的应用水平相对较低，并且电子产品制造业对项目管理的应用主要集中在新产品的开发阶段，而对新产品开发基本定型到正式量产的导入阶段缺乏研究。在本文的研究当中，作者从实际出发，以所服务的P电子公司为例进行个案研究，提出了P电子公司在新产品导入过程中所存在的问题，并结合项目管理相关理论知识，给出了改善对策。文章一共分为五个章节，第一章是对新产品导入研究背景和意义的陈述，同时概括了各章节的主要内容及论文的整体结构。第二章是对新产品导入相关项目管理理论知识和国内外研究现状的介绍。第三章是以P电子公司为例，针对新产品导入现状，提出当前所存在的问题。第四章是本文的重点，针对P电子公司新产品导入所存在的问题，提出了相应的对策，同时分析了新的管理模式将对新产品的成本管理、进度管理及沟通管理发挥积极有效的作用。第五章是对本文所做研究的归纳总结，并提出了进一步研究的建议。希望通过以上的论述与研究，能够从理论到实践，进一步改善P电子公司新项目导入的项目管理，加快导入速度，降低成本和提高质量管理。同时，给其他企业特别是电子产品制造商的新产品导入改善提供借鉴。
[Abstract]:With the deepening of reform and opening up, more and more foreign enterprises come to China to invest. They not only bring advanced products and technologies to China, but also bring scientific project management theories and methods. These theories and methods are successfully applied to the new product introduction management process. In the process of foreign advanced technology being used extensively, the new product introduction management becomes the sharp weapon that the enterprise realizes the fast preemption of the market. At present, the application level of project management in the domestic IT and construction industries is relatively high, but the application level in the electronics manufacturing industry is relatively low. The application of project management in electronic product manufacturing industry is mainly focused on the development stage of new product, but it is lack of research on the basic formalization of new product development to the introduction stage of formal mass production. In the research of this paper, the author starts from the reality, taking the P Electronics Company as an example, puts forward the problems existing in the process of introducing new products in P Electronics Company, and combines with the relevant theory knowledge of project management. The improvement measures are given. The paper is divided into five chapters. The first chapter is a description of the background and significance of the research on the introduction of new products. At the same time, it summarizes the main contents of each chapter and the overall structure of the paper. The second chapter is the introduction of the new product introduction related project management theory knowledge and domestic and foreign research status. The third chapter takes P Electronics Company as an example and puts forward the existing problems in view of the current situation of new product introduction. The fourth chapter is the focus of this paper, aiming at the problems existing in the introduction of new products in P Electronics Company, the corresponding countermeasures are put forward, and the cost management of the new products will be analyzed by the new management mode. Progress management and communication management play an active and effective role. The fifth chapter is a summary of the research done in this paper, and put forward suggestions for further study. It is hoped that through the above discussion and research, we can further improve the project management of the new project introduced by P Electronics Company from theory to practice, speed up the introduction speed, reduce the cost and improve the quality management. At the same time, to other enterprises, especially electronic product manufacturers to improve the introduction of new products to provide reference.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.63;F273.2

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