金轮科创油淬火钢丝项目商业计划书
发布时间：2018-10-11 15:58
【摘要】：我国的纺织工业在国民经济中占有重要的地位。纺织工业在长期发展过程中,积累了很多了许多矛盾和问题。随着国内纺织工业的发展,由规模扩张向技术进步、产业升级转变,对高技术性能装备的需求将明显增长,需要配套高品质的核心梳理元件——弹性针布,而直接决定弹性针布质量指标的是钢丝。目前高质量的弹性针布钢丝已经被比利时贝卡尔特公司垄断,该公司已经向下游产品发展,从原来的供应合作关系转入市场竞争关系,其不可预见的经营风险明显增加,而国内弹性针布钢丝生产厂的技术进步速度无法满足行业龙头老大——金轮科创公司产品的发展。本文从金轮科创战略发展角度出发,针对目前国内弹性针布镀锌钢丝表面粗糙低,产品水平低档,在充分利用本公司现有钢丝加工工艺的基础上,通过组织实施油淬火钢丝项目,自制满足公司产品需要且达到国际先进水平的弹性针布钢丝,以降低公司的经营风险并提高企业的核心竞争能力。 油淬火钢丝是弹簧钢丝中的高档产品,由于拉丝与热处理生产线投资大,生产工艺复杂、质量控制难度大且对设备与操作人员的技术要求较高,一直未能实现国产化生产。本论文以“市场前景分析→项目预算→项目建设→人员培训→项目运营→效益评价”为主线,运用战略管理理论、项目管理理论、成本管理理论、会计理论、风险管理理论对金轮科创公司的市场和客户、营销战略、生产工艺、人力资源、组织架构、融资需求、基础设施以及材料与动力供给等进行全面的计划和评价,同时也根据针布行业与油淬火钢丝发展现状和金轮科创公司的具体实际情况,给出了实施本项目的结论和建议。 本文对项目的国内外市场环境、行业环境进行了详细的分析,对项目的准备和实施也进行了较为具体的分析和设计,通过分析,认为金轮科创公司实施油淬火钢丝项目符合国家调整纺织工业产业结构的宏观政策和本行业发展的要求,项目产品的市场前景广阔,金轮科创公司各方面资源条件较为成熟,项目的技术水平较为先进,运营后会带来很好的经济效益和社会效益。因此,金轮科创公司实施油淬火钢丝项目是可行的,也是有必要的。
[Abstract]:China's textile industry plays an important role in the national economy. Textile industry in the long-term development process, accumulated a lot of contradictions and problems. With the development of domestic textile industry, from scale expansion to technological progress and industrial upgrading, the demand for high technology performance equipment will increase obviously, and high quality core combing components-elastic needlecloth will be needed. The quality index of elastic clothing is directly determined by steel wire. At present, the high quality elastic cloth wire has been monopolized by Bekaert Company of Belgium. The company has developed downstream products from the original supply cooperation relationship to the market competition relationship, and its unforeseen operating risks have increased significantly. But the domestic elastic cloth steel wire production factory's technical progress speed can not meet the industry leader-Jinluankechuang company's product development. In this paper, from the point of view of the strategic development of Jinlun Kochan, aiming at the low rough surface of galvanized steel wire with elastic needlecloth in our country and the low level of products at present, on the basis of making full use of the existing steel wire processing technology of our company, Through organizing and implementing the oil quenched steel wire project, the elastic cloth steel wire which can meet the needs of the company's products and reach the international advanced level is made by itself in order to reduce the management risk of the company and improve the core competitive ability of the enterprise. Oil quenched steel wire is a high grade product in spring steel wire. Because of the large investment of wire drawing and heat treatment production line, the complex production process, the high difficulty of quality control and the high technical requirements for equipment and operators, it has not been able to realize home-made production all the time. This paper takes "market prospect analysis and project budget construction personnel training and project operation benefit evaluation" as the main line, applies strategic management theory, project management theory, cost management theory, accounting theory, etc. Risk management theory plans and evaluates the market and customers, marketing strategy, production process, human resources, organizational structure, financing needs, infrastructure, and material and power supply of Jinlun Cochon Co., Ltd., a comprehensive evaluation of the company's market and customer, marketing strategy, production process, human resources, organizational structure, financing needs, infrastructure, and material and power supply. At the same time, according to the present situation of the development of needle-cloth industry and oil-quenched steel wire and the actual situation of Jinluankechuang Company, the conclusion and suggestion of implementing this project are given. This article has carried on the detailed analysis to the project domestic and foreign market environment, the profession environment, has carried on the more concrete analysis and the design to the project preparation and the implementation, through the analysis, It is considered that the project of oil quenched steel wire in Jinlun Kechuang Company accords with the macro policy of adjusting the industrial structure of the textile industry and the requirements of the development of the industry, the market prospect of the project products is broad, and the resource conditions of the company are relatively mature. The technical level of the project is more advanced, after operation will bring good economic and social benefits. Therefore, the implementation of oil quenching steel wire project is feasible and necessary.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.81;TS103.82
本文编号：2264598
[Abstract]:China's textile industry plays an important role in the national economy. Textile industry in the long-term development process, accumulated a lot of contradictions and problems. With the development of domestic textile industry, from scale expansion to technological progress and industrial upgrading, the demand for high technology performance equipment will increase obviously, and high quality core combing components-elastic needlecloth will be needed. The quality index of elastic clothing is directly determined by steel wire. At present, the high quality elastic cloth wire has been monopolized by Bekaert Company of Belgium. The company has developed downstream products from the original supply cooperation relationship to the market competition relationship, and its unforeseen operating risks have increased significantly. But the domestic elastic cloth steel wire production factory's technical progress speed can not meet the industry leader-Jinluankechuang company's product development. In this paper, from the point of view of the strategic development of Jinlun Kochan, aiming at the low rough surface of galvanized steel wire with elastic needlecloth in our country and the low level of products at present, on the basis of making full use of the existing steel wire processing technology of our company, Through organizing and implementing the oil quenched steel wire project, the elastic cloth steel wire which can meet the needs of the company's products and reach the international advanced level is made by itself in order to reduce the management risk of the company and improve the core competitive ability of the enterprise. Oil quenched steel wire is a high grade product in spring steel wire. Because of the large investment of wire drawing and heat treatment production line, the complex production process, the high difficulty of quality control and the high technical requirements for equipment and operators, it has not been able to realize home-made production all the time. This paper takes "market prospect analysis and project budget construction personnel training and project operation benefit evaluation" as the main line, applies strategic management theory, project management theory, cost management theory, accounting theory, etc. Risk management theory plans and evaluates the market and customers, marketing strategy, production process, human resources, organizational structure, financing needs, infrastructure, and material and power supply of Jinlun Cochon Co., Ltd., a comprehensive evaluation of the company's market and customer, marketing strategy, production process, human resources, organizational structure, financing needs, infrastructure, and material and power supply. At the same time, according to the present situation of the development of needle-cloth industry and oil-quenched steel wire and the actual situation of Jinluankechuang Company, the conclusion and suggestion of implementing this project are given. This article has carried on the detailed analysis to the project domestic and foreign market environment, the profession environment, has carried on the more concrete analysis and the design to the project preparation and the implementation, through the analysis, It is considered that the project of oil quenched steel wire in Jinlun Kechuang Company accords with the macro policy of adjusting the industrial structure of the textile industry and the requirements of the development of the industry, the market prospect of the project products is broad, and the resource conditions of the company are relatively mature. The technical level of the project is more advanced, after operation will bring good economic and social benefits. Therefore, the implementation of oil quenching steel wire project is feasible and necessary.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.81;TS103.82
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