基于新公共管理视角下的河北区政务微博管理研究

发布时间：2018-04-10 08:59

本文选题：电子政务　切入点：政务微博　出处：《天津大学》2014年硕士论文

【摘要】：政务微博的出现为政务公开、电子政务提供新的操作空间；在新公共管理视角下，民众成为服务对象，电子问政成为政民互动新形式。因此，加强政务微博管理不仅符合新公共管理理论对政府角色的定位；同时也对促进信息公开、政府事务在线办理、舆情应对处置等方面均有重要实践意义。首先，本文在分析政务微博的历史、国内外发展状况和当前发展历程的基础上，分析了政务微博与普通微博在运营主体、角色定位、评价标准的不同，同时提出了加强政务微博管理的依据与必要性。其次，本文系统对天津@河北区发布为典型案例，分析了@河北区发布的信息、功能、运营状况等；并与天津@河东区政务微博与其进行比较研究；从流程、信息传播有效性等方面对@河北区发布运营状况进行检验，并找出运营过程中存在的不足和改进方法。因此，本文基于新公共管理理念和政府流程再造理论，对影响@河北区发布运营中存在的问题进行流程再造，，包括从组织架构调整、机制建设、发布机制流程、在线事务办理流程、灵活使用微博技巧等方面提出改进建议。最后，通过本文在解剖单个微博运营的个性问题基础上，对中国政务整体运营规则和思路提出共性问题进行分析并提出具体改进方案，包括组织完善、议程设置、在线互动等进行系统改进。并从信息的时效性、全面性、准确性，微博的活跃度、线上办公功能及舆情应对等对改造成果进行预测。
[Abstract]:The emergence of Weibo provides a new operating space for open government and e-government. In the perspective of new public management, the public becomes the object of service, and electronic governance becomes a new form of interaction between the government and the people.Therefore, strengthening the management of Weibo is not only in line with the positioning of the role of government in the new public management theory, but also has an important practical significance in promoting information disclosure, online handling of government affairs and handling of public opinion.First of all, on the basis of analyzing the history of government affairs Weibo, the development situation at home and abroad and the current development course, this paper analyzes the difference of the operation subject, the role orientation, the evaluation standard between the government administration Weibo and the common Weibo.At the same time, it puts forward the basis and necessity of strengthening the management of government affairs Weibo.Secondly, this paper makes a typical case of Tianjin @ Hebei region, analyzes the information, function and operation status of @ Hebei region, and compares it with Weibo of Tianjin @ Hedong District.The effectiveness of information dissemination and other aspects of the @ he North issue of the operational status of testing, and to find out the operational process of the shortcomings and improvement methods.Therefore, based on the concept of new public management and the theory of government process reengineering, this paper carries out process reengineering to the problems that affect the publishing operation of @ Hebei District, including the adjustment of organizational structure, the construction of mechanism, and the process of publishing mechanism.Online business process, flexible use of Weibo skills and other aspects of improvement suggestions.Finally, on the basis of dissecting the individual problems of single Weibo's operation, this paper analyzes the common problems of the overall operating rules and ideas of Chinese government affairs and puts forward specific improvement schemes, including organizational perfection, agenda setting, and so on.Online interaction and other system improvements.The results are predicted from the aspects of timeliness, comprehensiveness, accuracy, activity of Weibo, online office function and public opinion.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D63

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