Coco-Cottage Resort发展绿色酒店的问题及对策研究

发布时间：2018-01-07 19:42

本文关键词：Coco-Cottage Resort发展绿色酒店的问题及对策研究　出处：《哈尔滨工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着泰国西南部靠海五大城市的旅游业的飞速发展，酒店也鳞次栉比地迅速崛起。同时，人们也在关注和看重保护自然环境和酒店的绿色管理。Koh Ngai的Coco-Cottage Resort虽然起步晚,但是发展较好，那么Coco-Cottage Resort是否适合发展绿色酒店，绿色酒店的发展现状如何，Coco-Cottage Resort的现状如何,在绿色环保方面该如何发展? 本文的研究目的是研究绿色酒店的标准和Coco-Cottage Resort的绿色化现状、存在问题及原因，评估和帮助Coco-Cottage Resort提升绿色化管理水平。本文首先介绍了课题的来源及研究背景，说明了研究目的和研究意义，阐述了全文的研究内容和研究方法，列举了研究绿色酒店的相关理论,如:企业对社会责任、绿色营销、绿色酒店概念、绿色酒店标准、绿色酒店发展和行动研究法。其次，，通过在Coco-Cottage Resort参观、询问和访谈领导者、管理者和员工等人员,收集Koh Ngai和Coco-Cottage Resort现状，然后进行分析。再次，分析了Coco-Cottage Resort的现状以及通过与绿色酒店标准的对照找出Coco-CottageResort发展绿色酒店存在的问题，然后，进行行动研究、实验、观测后找出实验的结果及原因。最后，从客观分析、领导分析、资金分析和消费者的反对分析等方面为Coco-Cottage Resort提出如何提升绿色化管理的相关建议。
[Abstract]:With the rapid development of tourism in the five major cities near the sea in southwestern Thailand, hotels are also rising rapidly. At the same time. People are also paying attention to the protection of the natural environment and hotel green management. Koh Ngai Coco-Cottage Resort, although the start is late, but the development is better. Then Coco-Cottage Resort is suitable for the development of green hotel, and the current situation of green hotel development is the status quo of Coco-Cottage Resort. How to develop green environmental protection? The purpose of this paper is to study the standard of green hotel and the present situation, problems and reasons of Coco-Cottage Resort. Evaluate and assist Coco-Cottage Resort in improving green management. This paper first introduces the source and research background of the subject, explains the purpose and significance of the research, expounds the research content and research methods of the full text, and enumerates the relevant theories of the study of green hotel. For example: corporate social responsibility, green marketing, green hotel concept, green hotel standards, green hotel development and action research approach. Secondly, through a visit at Coco-Cottage Resort. Ask and interview leaders, managers and employees, collect Koh Ngai and Coco-Cottage Resort status, and then analyze. Again. Coco-Cottage is analyzed. The present situation of Resort and the problems existing in the development of green hotel by comparing with the standard of green hotel are found out. Then, the action research, experiment, observation to find out the results and reasons of the experiment. Finally, from the objective analysis, leadership analysis. Some suggestions on how to improve green management for Coco-Cottage Resort are put forward in the aspects of fund analysis and consumer objection analysis.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719.2

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