中国老字号餐饮企业的核心竞争力研究

发布时间：2018-04-24 00:03

本文选题：老字号 + 餐饮　；参考：《江南大学》2008年硕士论文

【摘要】： 核心竞争力理论是企业发展基本战略研究的新阶段。20世纪90年代以来,对企业核心竞争力的研究成果层出不穷,并取得了辉煌的成绩。但是对于餐饮企业尤其老字号餐饮企业少有涉足。因此本文试图借鉴核心竞争力的理论在老字号餐饮企业的应用发展进行探讨。本文首先对国内外有关老字号、核心竞争力的研究现状综述,在此基础上,提出本课题的研究意义与目的、研究方法和研究内容及创新点。其次,对中国老字号的概念、行业分类及特点,餐饮业、老字号餐饮企业的概念与历史进行文献研究,然后提出老字号餐饮企业存在的主要问题及发展趋势。再次,介绍了核心竞争力的理论渊源,然后探讨了其本质、构成要素、基本特征、生命周期及培育提升的方法,在此基础上提出了中国的老字号餐饮企业核心竞争力的三个层次理论:以文化竞争力为核心层,文化竞争力主要包括民族文化、地域文化、企业文化与品牌文化等三个方面;一般竞争力为构成层,主要包括技术竞争力、服务竞争力、营销竞争力等方面;以一些基础要素为中心的资源层,主要包括以品牌、信誉、人才、核心技术秘密(秘方)、专利与销售渠道等要素为主的非物质资源与以原料、核心产品与资金、生产设备、房屋、土地等为主的物质资源。并提出了培育与提升老字号餐饮企业核心竞争力的对策与建议。最后,主要是从实证的角度,在334份调查问卷及访谈的基础上,用核心竞争力的三层次理论探讨了无锡地区老字号餐饮企业的核心竞争力与发展问题。无锡餐饮老字号整体核心竞争力不强,可以分为经营良好的、经营一般的与勉强维持的三类,其中,三凤桥与王兴记核心竞争力较强,在核心竞争力生命周期中居于二次创业阶段,较其他全国知名品牌或世界品牌相比还有很大差距,它们需要结合自身特点与条件进一步提升自身核心竞争力,拱北楼的核心竞争力在衰退,在核心竞争力生命周期中居于衰退消亡期,企业必须通过学习与创新加以调整积极培育新的核心竞争力,才能使企业保持较强的生命力。本文借鉴国内外的核心竞争力的最新理论成果,结合我国市场经济发展的实际状况,笔者对中国老字号餐饮企业这一特殊企业群体进行了理论与实证探索,并对无锡地区具有代表性的老字号餐饮企业进行了深入的调查研究,这对于老字号餐饮企业的发展具有一定的参考意义。
[Abstract]:The theory of core competence is the new stage of the basic strategy research of enterprise development. Since the 1990s, the research results of the core competence of enterprises have emerged one after another, and have made brilliant achievements. But for the catering enterprises, especially the old brand food and beverage enterprises rarely involved. Therefore, this paper tries to use the theory of core competence for reference in the application and development of established brand catering enterprises. Firstly, this paper summarizes the current situation of research on old brand and core competence at home and abroad, and then puts forward the research significance and purpose, research methods, research contents and innovation points of this subject. Secondly, the concept, industry classification and characteristics, the concept and history of the catering industry, and the history of the restaurant enterprises in China are studied, and the main problems and development trends of the enterprises are put forward. Thirdly, it introduces the theoretical origin of the core competence, and then discusses its essence, elements, basic characteristics, life cycle and methods of fostering and upgrading. On this basis, the author puts forward three levels of theory of core competence of China's established catering enterprises: cultural competitiveness is the core layer, cultural competitiveness mainly includes national culture, regional culture, corporate culture and brand culture; General competitiveness is composed of technological competitiveness, service competitiveness, marketing competitiveness, and so on; the resource layer, which is centered on some basic elements, mainly includes brand, reputation, talent, etc. The key technical secret (secret recipe, patent and sales channel etc.) the non-material resources and the material resources, such as raw materials, core products and funds, production equipment, houses, land and so on. The countermeasures and suggestions of cultivating and promoting the core competence of the established restaurant enterprises are also put forward. Finally, from the empirical point of view, on the basis of 334 questionnaires and interviews, this paper probes into the core competence and development of the established restaurant enterprises in Wuxi with the three-level theory of core competence. Wuxi restaurant old brand overall core competitiveness is not strong, can be divided into good management, general management and barely maintained three categories, among them, San Fengqiao and Wang Xing remember the core competitiveness is relatively strong, In the life cycle of core competence, there is still a big gap between other national famous brands or world brands. They need to combine their own characteristics and conditions to further enhance their core competitiveness. The core competence of Gongbei building is in recession, and it is in the declining period in the life cycle of core competence. Enterprises must adjust and cultivate new core competence through learning and innovation, so that enterprises can keep strong vitality. Based on the latest theoretical achievements of the core competitiveness at home and abroad and the actual situation of the development of the market economy in China, the author makes theoretical and empirical research on the special enterprise group of China's famous catering enterprises. It also makes a deep investigation and research on the representative old brand catering enterprises in Wuxi area, which has certain reference significance for the development of the old famous food and beverage enterprises.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F719.3

【引证文献】